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Adopting a Modern Marketing Approach to Drive Success
In this ebrief, Forrester Senior Analyst Jim Nail discusses modern marketing and answers the top 6 questions facing marketers today.
Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach
Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.
Brand-Building Resurfaces As a Priority in 2020
The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.
5 Future-Proofing Use Cases for a Marketing Dashboard
See the top five use cases for a predictive marketing dashboard and how it can help your business grow.
How Automakers Can Drive End-to-End Results
Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.
5 Predictions for Marketing Measurement in 2020
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
6 Ways to Give Back in 2020
Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
47:44Adopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
How to Choose the Right Measurement Approach
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
31:01A Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
38:025 Things You Didn't Know About BuzzFeed Advertising
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
38:07Connecting in a Fragmented World
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
How Automakers Can Outdrive 3 Key Challenges
The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.
4 Ways Marketing Measurement Must Evolve
Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.
It’s Time For the Attribution Industry To Grow Up
It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.
Nielsen Welcomes Estelle Pinault, RVP, France
Data analytics expert Estelle Pinault has joined Nielsen Marketing Effectiveness as Regional Vice President, Sales for France & Belgium.
Why Understanding KPI Challenges is Half the Battle
Read on for a deeper look into some of the challenges of marketing KPIs and how you can overcome them.
29:16Attribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
19:04Attribution Accelerator 2019: Put Your Money Where Your Consumer Is