Digital advertising is changing the way consumer packaged goods (CPG) companies market their products. Packaged-goods marketers now spend more on digital than all forms of traditional advertising combined, with many turning to social media platforms like Facebook to increase reach, build brand loyalty and drive sales.
At the same time, CPG marketers need to prove that their Facebook advertising investments are effective. Under pressure to deliver top-line growth, CPG advertisers need to be able to quickly understand what’s working, and spend efficiently for the best outcomes.
In this case study, learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in their platform.