As one of the largest museums of natural history in the world, California Academy of Sciences (CAS) welcomes more than a million visitors to explore the wonders of nature every year. But non-profit marketing isn’t easy. Increasing awareness, admissions and membership sales without spending an arm and a leg can seem impossible in a world of bigger, more financially equipped advertisers. Success depends on adopting smart, efficient and effective marketing strategies.
Learn how Nielsen's Marketing Mix Modeling solution has given the CAS team confidence that they are allocating their resources and optimizing their marketing mix the right way