Why You Need Multi-Touch Attribution

To truly understand the value of each consumer interaction with your brand, it’s not enough to count impressions, eyeballs or measure the effectiveness of your digital marketing using the consumer’s last interaction with your brand (i.e. last-touch metrics). Multi-touch attribution paints a complete picture of the impact of each addressable marketing touchpoint on a conversion or brand engagement activity and enables far more granular marketing planning and optimization.

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4 Ways to Measure the Always-On Consumer
4 Ways to Measure the Always-On Consumer

Download this infographic to learn why the consumer journey has gotten so complex and how you can measure t...

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Solutions for the Digital Era: Nielsen at DMEXCO 2019
Solutions for the Digital Era: Nielsen at DMEXCO 2019

At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing...

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