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Put Your Money Where Your Consumer Is: How Audience-based Targeting Drives Higher ROI

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At Nielsen, data drives everything we do—even art. That's why we used real data to create this image. Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. INSIGHTS PUT YOUR MONEY WHERE YOUR CONSUMER IS: HOW AUDIENCE-BASED TARGETING DRIVES HIGHER ROI

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