Solving the Marketers' Dilemma

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ReseaRch RepoRt Solving the Marketer'S DileMMa: At Nielsen, data drives everything we do—even art. That's why we used real data to create this image. Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. how Data-DRiven Decision Making iMpRoves BuDget confiDence anD Results

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