To truly grasp the value of each consumer interaction with your brand, you need to know not only where their first or last interaction occurred, or what the customer journey looks like, but also the effectiveness of each marketing touchpoint in the consumer journey.
Most Recent Articles
5 Things Every Marketer Needs to Know About Digital
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
How to Choose the Right Measurement Approach
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
