5 Things Every Marketer Needs to Know About Digital

February 20, 2020 Anne Curtin

How do marketers perceive the effectiveness of all the new digital channels at their disposal? Are those insights driven by measurement data they can trust? How does perception versus reality ultimately influence budget decisions?

In the Nielsen Annual Marketing Report, 2019-2020 edition, we studied the psychology of the modern marketer. Here’s a look at some of the key findings, along with key takeaways and practical recommendations for getting the most value from your marketing investments.

No Previous Articles

Next Article
How to Choose the Right Measurement Approach
How to Choose the Right Measurement Approach

You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of...