Marketing Analytics

Marketing Analytics Articles and News

  • How to Choose the Right Measurement Approach

    How to Choose the Right Measurement Approach

    You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.

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  • 6 Steps to Developing a Single-Source-of-Truth Dashboard

    6 Steps to Developing a Single-Source-of-Truth Dashboard

    Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".

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  • What Apple’s Intelligent Tracking Prevention Means to Marketers

    What Apple’s Intelligent Tracking Prevention Means to Marketers

    Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.

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  • Nielsen and J&J to Present at NYC Attribution Accelerator

    Nielsen and J&J to Present at NYC Attribution Accelerator

    At the 2019 NYC Attribution Accelerator, industry experts from Nielsen and J&J will show CPG brands how they can improve their advertising and achieve better results.

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  • What Do Marketers Expect From a Marketing KPI Dashboard?

    What Do Marketers Expect From a Marketing KPI Dashboard?

    With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.

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  • Why Agencies Need Marketing Intelligence to Survive and Thrive

    Why Agencies Need Marketing Intelligence to Survive and Thrive

    Learn how agencies can embrace analytics and marketing intelligence to prove their value

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  • Five Critical Factors for Successful Marketing Measurement

    Five Critical Factors for Successful Marketing Measurement

    Implementing a cross-channel attribution strategy can seem complex for any marketing team. These five factors will help you kick off a successful marketing measurement implementation.

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  • 6 Reasons Site-side Analytics Tools Fall Short for Attribution

    6 Reasons Site-side Analytics Tools Fall Short for Attribution

    Find out why relying on a site-side tool for attribution could be resulting in missed optimization opportunities and wasted media spend.

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  • Why Marketers Need Granular Measurement

    Why Marketers Need Granular Measurement

    Using your budget effectively is critical not only to driving results, but also to proving your value within your organization. Nielsen's multi-touch attribution solution can help.

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  • Branding Measurement in Today's Accountable World: A Tale of Two Marketers

    Branding Measurement in Today's Accountable World: A Tale of Two Marketers

    Download the free research study to learn more about the challenges brand marketers face when it comes to quantifying marketing performance.

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  • 7 Takeaways for Measuring the Complex Customer Journey

    7 Takeaways for Measuring the Complex Customer Journey

    The customer journey has grown more complex. Read 7 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.

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  • Nielsen’s Matt Krepsik on Measurement Beyond Last Touch

    Nielsen’s Matt Krepsik on Measurement Beyond Last Touch

    Matt Krepsik, global head of analytics at Nielsen, describes how the company’s products allow advertisers to move away from rules-based last touch metrics.

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  • 6 Reasons Site-Side Analytics Fall Short

    6 Reasons Site-Side Analytics Fall Short

    Don't risk missed optimization opportunities and wasted media spend. Learn 6 reasons why site-side analytics tools fall short when it comes to attribution.

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  • How to Lead a Successful Multi-Touch Attribution Implementation

    How to Lead a Successful Multi-Touch Attribution Implementation

    Implementing multi-touch attribution can seem like a daunting task. Read about Nielsen's recommended best practices to ensure your team is set up for success.

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  • New Report: Keeping Up With Digital Advertising Challenges

    New Report: Keeping Up With Digital Advertising Challenges

    Learn more about cross-platform measurement tools and eliminating digital ad waste.

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  • Debunking the Online Vs. Offline Retail Myth

    Debunking the Online Vs. Offline Retail Myth

    Learn why retailers need to stop believing the online vs. offline myth as modern consumers enjoy both shopping experiences and do not want to choose between them.

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  • Why Agencies Can’t Afford to Ignore Multi-Touch Attribution

    Why Agencies Can’t Afford to Ignore Multi-Touch Attribution

    Agencies that use a last touch model neglect to measure the contribution of supporting marketing channels. Find out why agencies can't ignore multi-touch attribution.

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  • Canadian Execs Gather at Nielsen Marketing Strategy Summit

    Canadian Execs Gather at Nielsen Marketing Strategy Summit

    Nielsen hosted its first Marketing Strategy Summit to help Canadian executives navigate today's complex marketing terrain.

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  • Nielsen’s Andy Dubickas on Measurement Metrics

    Nielsen’s Andy Dubickas on Measurement Metrics

    Andy Dubickas, VP of global solutions consulting at Nielsen, shares his insights on measuring consumer engagement.

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  • It’s a Snap: 4 Best Practices for Measuring Snapchat Advertising

    It’s a Snap: 4 Best Practices for Measuring Snapchat Advertising

    See how to measure Snapchat’s unique platform and multiple advertising options accurately using marketing mix modeling.

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