Marketing Effectiveness

Marketing Effectiveness Articles and News

  • Adopt A Modern Marketing Approach to Drive Success47:44

    Adopt A Modern Marketing Approach to Drive Success

    Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.

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  • Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns

    Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns

    Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.

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  • Connecting in a Fragmented World38:07

    Connecting in a Fragmented World

    This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.

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  • Nielsen Welcomes Estelle Pinault, RVP, France

    Nielsen Welcomes Estelle Pinault, RVP, France

    Data analytics expert Estelle Pinault has joined Nielsen Marketing Effectiveness as Regional Vice President, Sales for France & Belgium.

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  • 8 Dos and Don’ts of Choosing a Marketing Measurement Provider

    8 Dos and Don’ts of Choosing a Marketing Measurement Provider

    Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.

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  • How to Thrive in the Era of Zero-Based Budgeting

    How to Thrive in the Era of Zero-Based Budgeting

    Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.

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  • How Lift Helps Prove the Value of Your Marketing

    How Lift Helps Prove the Value of Your Marketing

    Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.

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  • Understanding Campaign Performance with Sales & Transaction Data

    Understanding Campaign Performance with Sales & Transaction Data

    Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.

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  • Six Marketing Trends We’ll See in 2018

    Six Marketing Trends We’ll See in 2018

    Marketing leader at Nielsen on six new things every smart marketer should expect in 2018

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  • How You Can Tell If Your Marketing Is Working

    How You Can Tell If Your Marketing Is Working

    To understand which marketing tactics and messages are working, every CMO should know about addressable channels and multi-touch attribution to cut waste and drive revenue.

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  • Four Tactics Marketers Need to Build Authentic Brands

    Four Tactics Marketers Need to Build Authentic Brands

    Get four essential tactics to build an authentic brand and improve customer experience

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  • 5 Things You Should Know From Nielsen’s CMO Report

    5 Things You Should Know From Nielsen’s CMO Report

    CMOs face strategic challenges as they adapt to unprecedented change in the marketing landscape. Learn the 5 things you should know from Nielsen's CMO Report.

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  • How Holistic Measurement Will Change Marketing and Other 2019 Predictions

    How Holistic Measurement Will Change Marketing and Other 2019 Predictions

    Wayne St. Amand, marketing leader at Nielsen, makes his predictions for the coming year, including how holistic measurement will change marketing in 2019.

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  • 9 Things Your Marketing Mix Vendor May Not Be Telling You

    9 Things Your Marketing Mix Vendor May Not Be Telling You

    Choosing the right marketing mix vendor is crucial to your overall marketing effectiveness. Download this eBrief for the 9 questions you should ask when vetting vendors.

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  • Crossing the New Digital Divide: Your Guide to Marketing Effectiveness

    Crossing the New Digital Divide: Your Guide to Marketing Effectiveness

    Download this Nielsen eBook to understand the constantly changing landscape of digital marketing, analytics and attribution so you can cross the new digital divide.

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  • The Economist Proves the Power of Marketing

    The Economist Proves the Power of Marketing

    Nielsen’s Marketing Mix Modeling solution delivers actionable insights into The Economist’s marketing effectiveness and how changes to their plans would impact subscriptions.

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  • How to Build a Business Case for Advanced Marketing Measurement

    How to Build a Business Case for Advanced Marketing Measurement

    Getting approval for an investment in a new approach can be challenging. Learn tips on how you can build a business case for advanced marketing measurement.

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  • How to Overcome 4 Excuses for Poor Measurement

    How to Overcome 4 Excuses for Poor Measurement

    Read about the 4 excuses for poor marketing measurement and how you can overcome each of them with multi-touch attribution to get insights needed for success.

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  • When It Crumbles: Why Marketers Must Prepare Their Post-Cookie Strategy

    When It Crumbles: Why Marketers Must Prepare Their Post-Cookie Strategy

    The role of cookies in the ad ecosystem is eroding. Read more about the future of tracking and measurement as marketers prepare to use cookie-less approaches. It’s time for advertisers to start thinki

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  • 9 Takeaways from AdWeek LATAM 2019

    9 Takeaways from AdWeek LATAM 2019

    Nielsen's Andy Dubickas spoke at AdvertisingWeek Latin America and presented these 9 takeaways regarding digital measurement that marketers should consider in 2019.

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