Marketing Effectiveness
Marketing Effectiveness Articles and News
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47:44Watch VideoAdopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
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Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
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38:07Watch VideoConnecting in a Fragmented World
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
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Read ArticleNielsen Welcomes Estelle Pinault, RVP, France
Data analytics expert Estelle Pinault has joined Nielsen Marketing Effectiveness as Regional Vice President, Sales for France & Belgium.
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Read Article8 Dos and Don’ts of Choosing a Marketing Measurement Provider
Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.
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Read ArticleHow to Thrive in the Era of Zero-Based Budgeting
Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.
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How Lift Helps Prove the Value of Your Marketing
Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.
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Understanding Campaign Performance with Sales & Transaction Data
Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.
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Read ArticleSix Marketing Trends We’ll See in 2018
Marketing leader at Nielsen on six new things every smart marketer should expect in 2018
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Read ArticleHow You Can Tell If Your Marketing Is Working
To understand which marketing tactics and messages are working, every CMO should know about addressable channels and multi-touch attribution to cut waste and drive revenue.
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Read ArticleFour Tactics Marketers Need to Build Authentic Brands
Get four essential tactics to build an authentic brand and improve customer experience
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Read Article5 Things You Should Know From Nielsen’s CMO Report
CMOs face strategic challenges as they adapt to unprecedented change in the marketing landscape. Learn the 5 things you should know from Nielsen's CMO Report.
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Read ArticleHow Holistic Measurement Will Change Marketing and Other 2019 Predictions
Wayne St. Amand, marketing leader at Nielsen, makes his predictions for the coming year, including how holistic measurement will change marketing in 2019.
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9 Things Your Marketing Mix Vendor May Not Be Telling You
Choosing the right marketing mix vendor is crucial to your overall marketing effectiveness. Download this eBrief for the 9 questions you should ask when vetting vendors.
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Read FlipbookCrossing the New Digital Divide: Your Guide to Marketing Effectiveness
Download this Nielsen eBook to understand the constantly changing landscape of digital marketing, analytics and attribution so you can cross the new digital divide.
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The Economist Proves the Power of Marketing
Nielsen’s Marketing Mix Modeling solution delivers actionable insights into The Economist’s marketing effectiveness and how changes to their plans would impact subscriptions.
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Read ArticleHow to Build a Business Case for Advanced Marketing Measurement
Getting approval for an investment in a new approach can be challenging. Learn tips on how you can build a business case for advanced marketing measurement.
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Read ArticleHow to Overcome 4 Excuses for Poor Measurement
Read about the 4 excuses for poor marketing measurement and how you can overcome each of them with multi-touch attribution to get insights needed for success.
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Read ArticleWhen It Crumbles: Why Marketers Must Prepare Their Post-Cookie Strategy
The role of cookies in the ad ecosystem is eroding. Read more about the future of tracking and measurement as marketers prepare to use cookie-less approaches. It’s time for advertisers to start thinki
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Read Article9 Takeaways from AdWeek LATAM 2019
Nielsen's Andy Dubickas spoke at AdvertisingWeek Latin America and presented these 9 takeaways regarding digital measurement that marketers should consider in 2019.
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