Marketing Effectiveness Articles and News
5 Things Every Marketer Needs to Know About Digital
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
Why Marketers Miss Their Mark: Tackling Mistakes Marketers Make in Digital Advertising
Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
Four Ways Automotive Marketers Can Combat Declining Sales
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
Findings from the Nielsen Annual Marketing Report
Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.
Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach
Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.
5 Predictions for Marketing Measurement in 2020
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
6 Ways to Give Back in 2020
Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
Adopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
Connecting in a Fragmented World
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
Nielsen Welcomes Estelle Pinault, RVP, France
Data analytics expert Estelle Pinault has joined Nielsen Marketing Effectiveness as Regional Vice President, Sales for France & Belgium.
8 Dos and Don’ts of Choosing a Marketing Measurement Provider
Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.
How to Thrive in the Era of Zero-Based Budgeting
Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.
How Lift Helps Prove the Value of Your Marketing
Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.
Understanding Campaign Performance with Sales & Transaction Data
Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.
Six Marketing Trends We’ll See in 2018
Marketing leader at Nielsen on six new things every smart marketer should expect in 2018
How You Can Tell If Your Marketing Is Working
To understand which marketing tactics and messages are working, every CMO should know about addressable channels and multi-touch attribution to cut waste and drive revenue.
Four Tactics Marketers Need to Build Authentic Brands
Get four essential tactics to build an authentic brand and improve customer experience
5 Things You Should Know From Nielsen’s CMO Report
CMOs face strategic challenges as they adapt to unprecedented change in the marketing landscape. Learn the 5 things you should know from Nielsen's CMO Report.
How Holistic Measurement Will Change Marketing and Other 2019 Predictions
Wayne St. Amand, marketing leader at Nielsen, makes his predictions for the coming year, including how holistic measurement will change marketing in 2019.