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Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.
Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
Data analytics expert Estelle Pinault has joined Nielsen Marketing Effectiveness as Regional Vice President, Sales for France & Belgium.
Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.
Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.
Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.
Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.
Marketing leader at Nielsen on six new things every smart marketer should expect in 2018
To understand which marketing tactics and messages are working, every CMO should know about addressable channels and multi-touch attribution to cut waste and drive revenue.
Get four essential tactics to build an authentic brand and improve customer experience
CMOs face strategic challenges as they adapt to unprecedented change in the marketing landscape. Learn the 5 things you should know from Nielsen's CMO Report.
Wayne St. Amand, marketing leader at Nielsen, makes his predictions for the coming year, including how holistic measurement will change marketing in 2019.