On the heels of the launch of the Nielsen Auto Cloud fueled by J.D. Power, Arun Kumar, Global Chief Data & Marketing Technology Officer at IPG sat down with Damian Garbaccio, EVP at Nielsen to discuss how both companies are working together to improve automotive marketing performance.
IPG is using the Nielsen Auto Cloud to provide their clients with the most recent and detailed car buyer information available. It improves their ability to target car buyers based on a variety of car buying criteria as well as measure outcomes more effectively. This means better performing media investments for their auto clients and better experiences for their end customers.
“The Nielsen Auto Cloud gives us incredible access to granular data from Nielsen complemented by insights from J.D. Power, allowing us to create high-value audiences for our clients,” said Arun Kumar, Global Chief Data & Marketing Technology Officer, IPG. “With this, we will strengthen our Audience Measurement Platform, improving our ability to target car-buyers based on a variety of criteria including their preferred brands, car models, styles and features.”
Learn more about Nielsen Auto Cloud here.