Arun Kumar and Damian Garbaccio discuss the huge opportunities for auto brands working up the funnel, despite the challenges of navigating through a fragmented media landscape. The bottom line: understanding how media consumption impacts the buying journey is critical to developing meaningful relationships with consumers. For more information on the Nielsen Auto Cloud fueled by J.D. Power, click here.
Get six lessons from our DMEXCO 2018 seminar “Marketing Effectiveness: How The Economist Proved the Power o...
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