Arun Kumar and Damian Garbaccio discuss the huge opportunities for auto brands working up the funnel, despite the challenges of navigating through a fragmented media landscape. The bottom line: understanding how media consumption impacts the buying journey is critical to developing meaningful relationships with consumers. For more information on the Nielsen Auto Cloud fueled by J.D. Power, click here.
Cracking the Code of Marketing Effectiveness at DMEXCO 2018
Get six lessons from our DMEXCO 2018 seminar “Marketing Effectiveness: How The Economist Proved the Power o...
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Nielsen Welcomes Estelle Pinault, RVP, France
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How Lift Helps Prove the Value of Your Marketing
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Six Marketing Trends We’ll See in 2018
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5 Things You Should Know From Nielsen’s CMO Report
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How Holistic Measurement Will Change Marketing and Other 2019 Predictions
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Crossing the New Digital Divide: Your Guide to Marketing Effectiveness
Download this Nielsen eBook to understand the constantly changing landscape of digital marketing, analytics and attribution so you can cross the new digital divide.
The Economist Proves the Power of Marketing