Marketing Mix Modeling

Marketing Mix Modeling Articles and News

  • How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers

    How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers

    See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.

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  • Moving Faster With Marketing Mix Modeling

    Moving Faster With Marketing Mix Modeling

    Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.

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  • Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.

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  • 5 Things Your Marketing Mix Vendor May Not Be Telling You

    5 Things Your Marketing Mix Vendor May Not Be Telling You

    While marketing mix vendors make promises in their pitches, marketers find they don't always receive the results they expected. Read the 5 things they may not be telling you.

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  • How Marketing Mix Modeling and Multi-Touch Attribution Work Together in a Digital World

    How Marketing Mix Modeling and Multi-Touch Attribution Work Together in a Digital World

    Learn how two different approaches to measurement, marketing mix modeling and multi-touch attribution, help you make informed marketing decisions.

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  • Untangling Attribution’s Web of Confusion: A Primer for Marketers

    Untangling Attribution’s Web of Confusion: A Primer for Marketers

    Download the Untangling Attribution’s Web of Confusion whitepaper and get a deep dive into three leading marketing measurement approaches.

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  • Tale of Two Measurement Models

    Tale of Two Measurement Models

    Learn important differences between marketing mix modeling and multi-touch attribution and why marketers shouldn't rely on insights generated by ‘unified’ models.

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  • 9 Things Your Marketing Mix Vendor May Not Be Telling You

    9 Things Your Marketing Mix Vendor May Not Be Telling You

    Choosing the right marketing mix vendor is crucial to your overall marketing effectiveness. Download this eBrief for the 9 questions you should ask when vetting vendors.

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  • Quantifying the Value of Snap Advertising

    Quantifying the Value of Snap Advertising

    Download this eBook to learn the unique nuances and challenges of Snapchat advertising and four best practices for incorporating Snap data into marketing mix models.

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  • Driving TV ROAS: How To Make Your Next Dollar Work Harder

    Driving TV ROAS: How To Make Your Next Dollar Work Harder

    Download this whitepaper to learn which short-term media factors are controllable and how long-term brand characteristics drive ROAS for TV.

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  • How Data-Driven Decision Making Improves Budget Confidence and Results

    How Data-Driven Decision Making Improves Budget Confidence and Results

    Download this research study and learn three things that marketers who are confident in their marketing budget decisions have in common.

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  • Nielsen Helps The California Academy of Sciences Optimize its Marketing Mix and Spend

    Nielsen Helps The California Academy of Sciences Optimize its Marketing Mix and Spend

    With each Nielsen marketing mix modeling analysis, CAS has seen its return on advertising spend continue to grow, with total returns increasing by 30% in five years.

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  • Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling

    Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling

    With insights from Nielsen's Marketing Mix Modeling solution, Alcon grew Systane’s share of equity sales by 8.7%.

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  • Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling

    Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling

    When Alcon developed an innovative solution for dry eyes, it turned to Nielsen's marketing mix modeling solution for answers to critical questions.

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  • Measuring the Effectiveness of Pandora Advertising: Music to Brands’ Ears42:11

    Measuring the Effectiveness of Pandora Advertising: Music to Brands’ Ears

    In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.

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  • How The Economist Proves the Power of Marketing49:23

    How The Economist Proves the Power of Marketing

    This on-demand webinar shares how The Economist is able to gain actionable insights into their marketing effectiveness.

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  • Quantifying the Value of Snapchat Advertising51:22

    Quantifying the Value of Snapchat Advertising

    This on-demand webinar reviews the findings from a Nielsen analysis of Snap advertising performance and how marketers can understand the business impact of advertising on Snapchat.

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  • Nielsen Marketing Mix Modeling3:05

    Nielsen Marketing Mix Modeling

    Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.

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  • Measuring Pandora Advertising: 4 Takeaways

    Measuring Pandora Advertising: 4 Takeaways

    Get 4 takeaways from the Measuring the Effectiveness of Pandora Advertising webinar and learn how the platform drives positive ROAS and business impact for advertisers.

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  • 3 Data Tips for Marketing Mix Modeling Effectiveness

    3 Data Tips for Marketing Mix Modeling Effectiveness

    Data collection can greatly affect marketing mix modeling (MMM). Learn 3 data tips that can greatly influence the accuracy and actionability of MMM results.

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