As one of the largest museums of natural history in the world, California Academy of Sciences (CAS) welcomes more than a million visitors to explore the wonders of nature every year. But non-profit marketing isn’t easy. Increasing awareness, admissions and membership sales without spending an arm and a leg can seem impossible in a world of bigger, more financially equipped advertisers. Success depends on adopting smart, efficient and effective marketing strategies.​

Learn how Nielsen's Marketing Mix Modeling solution has given the CAS team confidence that they are allocating their resources and optimizing their marketing mix the right way