×

Download Our Latest eBook!

First Name
Last Name
Phone Number
Job Title
Company
Active Project
Thank you!
Error - something went wrong!
   

How Data-Driven Decision Making Improves Budget Confidence and Results

August 8, 2019

Get three recommendations that can boost your budget planning confidence.

If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen study found that less than half of respondents (40%) feel very confident in their team’s ability to determine the most effective way to allocate their marketing budget.

This report from Nielsen reveals how marketers are planning their budgets today, and how they can do better.

Download a copy of "Solving the Marketer's Dilemma" to learn:

  • Budget challenges facing B2C marketers today
  • Forecasting models, methodologies and tools B2C marketers are using to plan their budgets
  • Why some marketers are more confident in their marketing budget decisions
  • Three recommendations for B2C budget planning
Previous Flipbook
Driving TV ROAS: How To Make Your Next Dollar Work Harder
Driving TV ROAS: How To Make Your Next Dollar Work Harder

Download this whitepaper to learn which short-term media factors are controllable and how long-term brand c...

Next Flipbook
Nielsen Helps The California Academy of Sciences Optimize its Marketing Mix and Spend
Nielsen Helps The California Academy of Sciences Optimize its Marketing Mix and Spend

With each Nielsen marketing mix modeling analysis, CAS has seen its return on advertising spend continue to...

×

Subscribe To Our Blog!

Thank you!
Error - something went wrong!