Our Marketing Mix Models use statistical analysis to understand past trends and predict the future effect of marketing tactics on sales, helping companies achieve their business objectives and drive value. Insights identified enable you to understand the impact of a wide array of marketing activities, including offline (such as linear TV, in-store promotions) and online (such as search, display, online video, social), and know what to do next.
Over the past 2 years, Nielsen has conducted marketing mix modeling studies to unlock Snap's impact. Read 4...
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Experts from BuzzFeed and Nielsen answer your questions about getting the most value from the BuzzFeed platform.
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
While marketing mix vendors make promises in their pitches, marketers find they don't always receive the results they expected. Read the 5 things they may not be telling you.
Learn how two different approaches to measurement, marketing mix modeling and multi-touch attribution, help you make informed marketing decisions.
Download the Untangling Attribution’s Web of Confusion whitepaper and get a deep dive into three leading marketing measurement approaches.
Learn important differences between marketing mix modeling and multi-touch attribution and why marketers shouldn't rely on insights generated by ‘unified’ models.
Choosing the right marketing mix vendor is crucial to your overall marketing effectiveness. Download this eBrief for the 9 questions you should ask when vetting vendors.
Download this eBook to learn the unique nuances and challenges of Snapchat advertising and four best practices for incorporating Snap data into marketing mix models.
Download this whitepaper to learn which short-term media factors are controllable and how long-term brand characteristics drive ROAS for TV.
Download this research study and learn three things that marketers who are confident in their marketing budget decisions have in common.
With each Nielsen marketing mix modeling analysis, CAS has seen its return on advertising spend continue to grow, with total returns increasing by 30% in five years.
With insights from Nielsen's Marketing Mix Modeling solution, Alcon grew Systane’s share of equity sales by 8.7%.
When Alcon developed an innovative solution for dry eyes, it turned to Nielsen's marketing mix modeling solution for answers to critical questions.
In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.
This on-demand webinar shares how The Economist is able to gain actionable insights into their marketing effectiveness.
This on-demand webinar reviews the findings from a Nielsen analysis of Snap advertising performance and how marketers can understand the business impact of advertising on Snapchat.