Watch this on-demand webinar to learn how marketers can measure and understand the business impact of advertising on Snap.
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38:025 Things You Didn't Know About BuzzFeed Advertising
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
Moving Faster With Marketing Mix Modeling
Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.
Nielsen Helps BuzzFeed Quantify the Impact of its Advertising
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
5 Things Your Marketing Mix Vendor May Not Be Telling You
While marketing mix vendors make promises in their pitches, marketers find they don't always receive the results they expected. Read the 5 things they may not be telling you.
How Marketing Mix Modeling and Multi-Touch Attribution Work Together in a Digital World
Learn how two different approaches to measurement, marketing mix modeling and multi-touch attribution, help you make informed marketing decisions.
Untangling Attribution’s Web of Confusion: A Primer for Marketers
Download the Untangling Attribution’s Web of Confusion whitepaper and get a deep dive into three leading marketing measurement approaches.
Tale of Two Measurement Models
Learn important differences between marketing mix modeling and multi-touch attribution and why marketers shouldn't rely on insights generated by ‘unified’ models.
9 Things Your Marketing Mix Vendor May Not Be Telling You
Choosing the right marketing mix vendor is crucial to your overall marketing effectiveness. Download this eBrief for the 9 questions you should ask when vetting vendors.
Quantifying the Value of Snap Advertising
Download this eBook to learn the unique nuances and challenges of Snapchat advertising and four best practices for incorporating Snap data into marketing mix models.
Driving TV ROAS: How To Make Your Next Dollar Work Harder
Download this whitepaper to learn which short-term media factors are controllable and how long-term brand characteristics drive ROAS for TV.
How Data-Driven Decision Making Improves Budget Confidence and Results
Download this research study and learn three things that marketers who are confident in their marketing budget decisions have in common.
Nielsen Helps The California Academy of Sciences Optimize its Marketing Mix and Spend
With each Nielsen marketing mix modeling analysis, CAS has seen its return on advertising spend continue to grow, with total returns increasing by 30% in five years.
Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling
With insights from Nielsen's Marketing Mix Modeling solution, Alcon grew Systane’s share of equity sales by 8.7%.
Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling
When Alcon developed an innovative solution for dry eyes, it turned to Nielsen's marketing mix modeling solution for answers to critical questions.
42:11Measuring the Effectiveness of Pandora Advertising: Music to Brands’ Ears
In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.
49:23How The Economist Proves the Power of Marketing
This on-demand webinar shares how The Economist is able to gain actionable insights into their marketing effectiveness.
3:05Nielsen Marketing Mix Modeling
Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.
Measuring Pandora Advertising: 4 Takeaways
Get 4 takeaways from the Measuring the Effectiveness of Pandora Advertising webinar and learn how the platform drives positive ROAS and business impact for advertisers.
3 Data Tips for Marketing Mix Modeling Effectiveness