Marketing Optimization

Marketing Optimization Articles and News

  • Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.

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  • How to Thrive in the Era of Zero-Based Budgeting

    How to Thrive in the Era of Zero-Based Budgeting

    Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.

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  • How TUI UK Upgraded Measurement and Boosted Bookings

    How TUI UK Upgraded Measurement and Boosted Bookings

    Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.

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  • How California Academy of Sciences Optimizes Marketing and Supports Its Mission

    How California Academy of Sciences Optimizes Marketing and Supports Its Mission

    Read this case study and learn how CAS engaged Nielsen to maximize the marketing effectiveness of its spend and understand the true drivers of performance.

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  • The Importance of Continuous Testing

    The Importance of Continuous Testing

    Continuous testing will help you understand the performance of your marketing campaigns. Learn how Nielsen Campaign Lift can close the loop between advertising and sales.

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  • 5 Recommendations for Snapchat Advertising

    5 Recommendations for Snapchat Advertising

    Snap is not only comparatively new, but it’s also constantly evolving, which can create challenges for first-time advertisers. Learn 5 recommendations for Snapchat advertising.

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  • 6 Nielsen Experts on the Future of Attribution

    6 Nielsen Experts on the Future of Attribution

    We asked six Nielsen experts to discuss how to prepare for an increasingly complex customer journey. Learn more about the future of attribution for 2019 and beyond.

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  • Nielsen Boosts Marketing and Advertising Efficiency for NOW TV

    Nielsen Boosts Marketing and Advertising Efficiency for NOW TV

    Entertainment company realizes a 20% increase in marketing efficiency within the first 8 months of their engagement

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  • TaxSlayer Measures the Digital Impact of TV Ads; Makes Fast, Granular & Effective Optimizations

    TaxSlayer Measures the Digital Impact of TV Ads; Makes Fast, Granular & Effective Optimizations

    Software company leverages TV Attribution to significantly improve TV performance year-over-year.

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  • 7 Steps to Making Email a Key Component of your Media Mix

    7 Steps to Making Email a Key Component of your Media Mix

    Learn best practices for implementing email effectively and using multi-touch attribution results to optimize your campaigns.

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  • Optimizing Affiliate Marketing Using Attribution

    Optimizing Affiliate Marketing Using Attribution

    How to optimize your affiliate marketing strategy based on multi-touch attribution results.

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  • Nielsen Campaign Lift2:21

    Nielsen Campaign Lift

    Get Nielsen Campaign Lift, and get the actionable intelligence you need to close the loop between advertising and sales.

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  • Which Multi-Touch Attribution Model is Best For You?

    Which Multi-Touch Attribution Model is Best For You?

    Multi-touch attribution is an advanced way of measuring marketing effectiveness that helps you understand what’s working and what’s not.

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  • 5 Marketing Measurement Trends to Watch

    5 Marketing Measurement Trends to Watch

    Here are 5 marketing measurement trends marketers should watch to understand the influence of touchpoints across channels in the increasingly complex customer journey.

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  • 3 Myths of Multi-Touch Attribution, Debunked

    3 Myths of Multi-Touch Attribution, Debunked

    Despite a lot of noise in the marketplace, we cut through the hype and debunk three common myths many marketers believe about today’s multi-touch attribution.

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  • 7 Lessons for Digital Marketers in Korea

    7 Lessons for Digital Marketers in Korea

    Korea is one of the most attractive and potentially lucrative markets in Asia. Get 7 lessons for digital marketers as they expand into this market.

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  • Nielsen’s Ben Samuel on the Digital Transformation of Marketing

    Nielsen’s Ben Samuel on the Digital Transformation of Marketing

    In this Q&A, Ben Samuel, VP EMEA, Nielsen Marketing Effectiveness, discusses the digital transformation of marketing, multi-touch attribution, and the need for speed.

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  • Marketers Share Insider Tips at ARF Attribution Panel

    Marketers Share Insider Tips at ARF Attribution Panel

    The Advertising Research Foundation (ARF) Cross-Platform Measurement Council invited seasoned marketing executives to discuss the keys to make multi-touch attribution work.

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  • How 5 Big Brands Unlocked the Potential of Snapchat

    How 5 Big Brands Unlocked the Potential of Snapchat

    Over the past 2 years, Nielsen has conducted marketing mix modeling studies to unlock Snap's impact. Read 4 Snapchat ad findings for the Alcoholic Beverage category.

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  • 6 Reasons Why Marketers Need Granular Measurement

    6 Reasons Why Marketers Need Granular Measurement

    Data divided into its lowest level provides the most accurate and actionable insights. Get 6 reasons why marketers need granular measurement to take advantage of it.

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