Marketing Optimization
Marketing Optimization Articles and News
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Nielsen Helps BuzzFeed Quantify the Impact of its Advertising
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
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Read ArticleHow to Thrive in the Era of Zero-Based Budgeting
Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.
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Read ArticleHow TUI UK Upgraded Measurement and Boosted Bookings
Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.
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Read ArticleHow California Academy of Sciences Optimizes Marketing and Supports Its Mission
Read this case study and learn how CAS engaged Nielsen to maximize the marketing effectiveness of its spend and understand the true drivers of performance.
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Read ArticleThe Importance of Continuous Testing
Continuous testing will help you understand the performance of your marketing campaigns. Learn how Nielsen Campaign Lift can close the loop between advertising and sales.
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Read Article5 Recommendations for Snapchat Advertising
Snap is not only comparatively new, but it’s also constantly evolving, which can create challenges for first-time advertisers. Learn 5 recommendations for Snapchat advertising.
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Read Article6 Nielsen Experts on the Future of Attribution
We asked six Nielsen experts to discuss how to prepare for an increasingly complex customer journey. Learn more about the future of attribution for 2019 and beyond.
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Nielsen Boosts Marketing and Advertising Efficiency for NOW TV
Entertainment company realizes a 20% increase in marketing efficiency within the first 8 months of their engagement
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TaxSlayer Measures the Digital Impact of TV Ads; Makes Fast, Granular & Effective Optimizations
Software company leverages TV Attribution to significantly improve TV performance year-over-year.
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7 Steps to Making Email a Key Component of your Media Mix
Learn best practices for implementing email effectively and using multi-touch attribution results to optimize your campaigns.
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Optimizing Affiliate Marketing Using Attribution
How to optimize your affiliate marketing strategy based on multi-touch attribution results.
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2:21Watch VideoNielsen Campaign Lift
Get Nielsen Campaign Lift, and get the actionable intelligence you need to close the loop between advertising and sales.
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Read ArticleWhich Multi-Touch Attribution Model is Best For You?
Multi-touch attribution is an advanced way of measuring marketing effectiveness that helps you understand what’s working and what’s not.
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Read Article5 Marketing Measurement Trends to Watch
Here are 5 marketing measurement trends marketers should watch to understand the influence of touchpoints across channels in the increasingly complex customer journey.
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Read Article3 Myths of Multi-Touch Attribution, Debunked
Despite a lot of noise in the marketplace, we cut through the hype and debunk three common myths many marketers believe about today’s multi-touch attribution.
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Read Article7 Lessons for Digital Marketers in Korea
Korea is one of the most attractive and potentially lucrative markets in Asia. Get 7 lessons for digital marketers as they expand into this market.
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Read ArticleNielsen’s Ben Samuel on the Digital Transformation of Marketing
In this Q&A, Ben Samuel, VP EMEA, Nielsen Marketing Effectiveness, discusses the digital transformation of marketing, multi-touch attribution, and the need for speed.
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Read ArticleMarketers Share Insider Tips at ARF Attribution Panel
The Advertising Research Foundation (ARF) Cross-Platform Measurement Council invited seasoned marketing executives to discuss the keys to make multi-touch attribution work.
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Read ArticleHow 5 Big Brands Unlocked the Potential of Snapchat
Over the past 2 years, Nielsen has conducted marketing mix modeling studies to unlock Snap's impact. Read 4 Snapchat ad findings for the Alcoholic Beverage category.
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Read Article6 Reasons Why Marketers Need Granular Measurement
Data divided into its lowest level provides the most accurate and actionable insights. Get 6 reasons why marketers need granular measurement to take advantage of it.
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