7 Steps to Making Email a Key Component of your Media Mix

August 8, 2019

Measuring the performance of your email marketing efforts is a key component of marketing attribution, but not all email marketing implementations were created equal. The accuracy and actionability of the insights you derive can vary drastically depending upon how you implement email as a channel in MTA, which campaigns you include, the level of granularity at which you track, and more.

Download our Solution Brief for tips on how to implement email effectively and use attribution results to better optimize your campaigns.

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