When it comes to understanding how your advertising impacts purchase behavior, don’t settle for educated guesses. Get Nielsen Campaign Lift, and get the actionable intelligence you need to close the loop between advertising and sales, increase the effectiveness and efficiency of your campaigns, and make informed optimizations that generate more sales.
Other content in this Stream
5 Things Every Marketer Needs to Know About Digital
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
Nielsen Helps BuzzFeed Quantify the Impact of its Advertising
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
How to Thrive in the Era of Zero-Based Budgeting
Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.
How TUI UK Upgraded Measurement and Boosted Bookings
Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.
How California Academy of Sciences Optimizes Marketing and Supports Its Mission
Read this case study and learn how CAS engaged Nielsen to maximize the marketing effectiveness of its spend and understand the true drivers of performance.
The Importance of Continuous Testing
Continuous testing will help you understand the performance of your marketing campaigns. Learn how Nielsen Campaign Lift can close the loop between advertising and sales.
5 Recommendations for Snapchat Advertising
Snap is not only comparatively new, but it’s also constantly evolving, which can create challenges for first-time advertisers. Learn 5 recommendations for Snapchat advertising.
6 Nielsen Experts on the Future of Attribution
We asked six Nielsen experts to discuss how to prepare for an increasingly complex customer journey. Learn more about the future of attribution for 2019 and beyond.
Nielsen Boosts Marketing and Advertising Efficiency for NOW TV
Entertainment company realizes a 20% increase in marketing efficiency within the first 8 months of their engagement
TaxSlayer Measures the Digital Impact of TV Ads; Makes Fast, Granular & Effective Optimizations
Software company leverages TV Attribution to significantly improve TV performance year-over-year.
7 Steps to Making Email a Key Component of your Media Mix
Learn best practices for implementing email effectively and using multi-touch attribution results to optimize your campaigns.
Optimizing Affiliate Marketing Using Attribution
How to optimize your affiliate marketing strategy based on multi-touch attribution results.
Which Multi-Touch Attribution Model is Best For You?
Multi-touch attribution is an advanced way of measuring marketing effectiveness that helps you understand what’s working and what’s not.
5 Marketing Measurement Trends to Watch
Here are 5 marketing measurement trends marketers should watch to understand the influence of touchpoints across channels in the increasingly complex customer journey.
3 Myths of Multi-Touch Attribution, Debunked
Despite a lot of noise in the marketplace, we cut through the hype and debunk three common myths many marketers believe about today’s multi-touch attribution.
7 Lessons for Digital Marketers in Korea
Korea is one of the most attractive and potentially lucrative markets in Asia. Get 7 lessons for digital marketers as they expand into this market.
Nielsen’s Ben Samuel on the Digital Transformation of Marketing
In this Q&A, Ben Samuel, VP EMEA, Nielsen Marketing Effectiveness, discusses the digital transformation of marketing, multi-touch attribution, and the need for speed.
Marketers Share Insider Tips at ARF Attribution Panel
The Advertising Research Foundation (ARF) Cross-Platform Measurement Council invited seasoned marketing executives to discuss the keys to make multi-touch attribution work.
How 5 Big Brands Unlocked the Potential of Snapchat
Over the past 2 years, Nielsen has conducted marketing mix modeling studies to unlock Snap's impact. Read 4 Snapchat ad findings for the Alcoholic Beverage category.
6 Reasons Why Marketers Need Granular Measurement