Optimizing Affiliate Marketing Using Attribution

August 8, 2019

Affiliate marketing budget accounts for a small portion of overall digital ad spend, yet it is one of the highest performing channels, especially for eCommerce companies. For that reason, affiliate marketing budgets are steadily increasing every year, with a 19% increase in spend in the US from 2017 to 2018 alone. Affiliate marketing is also one of the most challenging channels to optimize in terms of spend and ROI, due to complications with tracking, payment models and fraud.

Download our Solution Brief to learn more about the benefits of measuring affiliate marketing with attribution, how to do so effectively and how to optimize your affiliate marketing strategy based on attribution results.

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