Marketing Strategy
Marketing Strategy Articles and News
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Read ArticleA Roadmap for the Next Decade of Marketing
Get your roadmap for navigating digital marketing changes on the horizon.
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Adopting a Modern Marketing Approach to Drive Success
In this ebrief, Forrester Senior Analyst Jim Nail discusses modern marketing and answers the top 6 questions facing marketers today.
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Read ArticleForrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach
Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.
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Read ArticleBrand-Building Resurfaces As a Priority in 2020
The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.
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47:44Watch VideoAdopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
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Read ArticleWarning: Speed Bumps Ahead for Automakers
With auto sales in decline because of multiple alternatives to purchase, automakers can respond to these challenges by getting smarter about consumer behavior.
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Read ArticleHow to Win the War for Shelf Space
Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.
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Read ArticleData and Trust Top Themes at DMEXCO 2019
Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.
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Read ArticleSolutions for the Digital Era: Nielsen at DMEXCO 2019
At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.
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Read ArticleGartner’s 2019 Hype Cycle Reveals Technologies to Fuel Growth
A key finding in Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising reveals that emerging technology, including multi-touch attribution, will fuel business growth. Only 8% of global...
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Read ArticleNielsen’s Matt Krepsik Urges a Return to Brand Building
Nielsen’s Global Head of Analytics Matt Krepsik urges the importance of brand building and finding the right balance between branding and direct response for success.
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Read ArticleMastering the Pace of Technology Innovation: 9 Things Every CMO Should Do
Learn nine things every CMO should do to harness the expanding martech/adtech ecosystem
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Read Article3 Ways to Build a Better Budget
Deciding how to spend millions of dollars across different marketing options is challenging. Here are 3 recommendations for how to improve the budget planning process.
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Read Article9 Things We’re Looking Forward To at DMEXCO 2019
The Nielsen Media team is heading to Cologne, Germany to attend DMEXCO19 in September 2019. Here are the 9 things we are looking forward to at this event.
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Read Article5 Marketing Measurement Trends to Watch
Here are 5 marketing measurement trends marketers should watch to understand the influence of touchpoints across channels in the increasingly complex customer journey.
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Read ArticleQ&A with Nielsen Privacy Ambassador
Read this Q&A with Brian Midili, Director, Client Strategy and Analytics, about the Privacy Ambassador Program, privacy at Nielsen, and the evolving privacy landscape.
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Read ArticleRetail Q&A: Nikesh Patel on Innovation, Analytics and Online Shopping
Read this Q&A with Nikesh Patel, SVP of Product Management at Nielsen, for his views on the power of analytics for retailers and the future of the industry.
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Read ArticleAdapt or Flounder: How CMOs Can Evolve in the Digital Era
The landscape in which CMOs operate today differs significantly from five years ago. Find the steps to overcome the challenges of a increasingly complex marketing environment. The landscape in which
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Read Article4 Digital Strategies for Every B2B Marketer
Digital transformation can be disruptive, but marketing is one area that cannot afford to fall behind. Here are four key opportunities that B2B marketers must capitalize on in order to succeed.
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Read ArticleCanadian Execs Gather at Nielsen Marketing Strategy Summit
Nielsen hosted its first Marketing Strategy Summit to help Canadian executives navigate today's complex marketing terrain.
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