Marketing Strategy

Marketing Strategy Articles and News

  • A Roadmap for the Next Decade of Marketing

    A Roadmap for the Next Decade of Marketing

    Get your roadmap for navigating digital marketing changes on the horizon.

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  • Adopting a Modern Marketing Approach to Drive Success

    Adopting a Modern Marketing Approach to Drive Success

    In this ebrief, Forrester Senior Analyst Jim Nail discusses modern marketing and answers the top 6 questions facing marketers today.

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  • Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach

    Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach

    Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.

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  • Brand-Building Resurfaces As a Priority in 2020

    Brand-Building Resurfaces As a Priority in 2020

    The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.

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  • Adopt A Modern Marketing Approach to Drive Success47:44

    Adopt A Modern Marketing Approach to Drive Success

    Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.

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  • Warning: Speed Bumps Ahead for Automakers

    Warning: Speed Bumps Ahead for Automakers

    With auto sales in decline because of multiple alternatives to purchase, automakers can respond to these challenges by getting smarter about consumer behavior.

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  • How to Win the War for Shelf Space

    How to Win the War for Shelf Space

    Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.

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  • Data and Trust Top Themes at DMEXCO 2019

    Data and Trust Top Themes at DMEXCO 2019

    Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.

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  • Solutions for the Digital Era: Nielsen at DMEXCO 2019

    Solutions for the Digital Era: Nielsen at DMEXCO 2019

    At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.

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  • Gartner’s 2019 Hype Cycle Reveals Technologies to Fuel Growth

    Gartner’s 2019 Hype Cycle Reveals Technologies to Fuel Growth

    A key finding in Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising reveals that emerging technology, including multi-touch attribution, will fuel business growth. Only 8% of global...

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  • Nielsen’s Matt Krepsik Urges a Return to Brand Building

    Nielsen’s Matt Krepsik Urges a Return to Brand Building

    Nielsen’s Global Head of Analytics Matt Krepsik urges the importance of brand building and finding the right balance between branding and direct response for success.

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  • Mastering the Pace of Technology Innovation: 9 Things Every CMO Should Do

    Mastering the Pace of Technology Innovation: 9 Things Every CMO Should Do

    Learn nine things every CMO should do to harness the expanding martech/adtech ecosystem

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  • 3 Ways to Build a Better Budget

    3 Ways to Build a Better Budget

    Deciding how to spend millions of dollars across different marketing options is challenging. Here are 3 recommendations for how to improve the budget planning process.

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  • 9 Things We’re Looking Forward To at DMEXCO 2019

    9 Things We’re Looking Forward To at DMEXCO 2019

    The Nielsen Media team is heading to Cologne, Germany to attend DMEXCO19 in September 2019. Here are the 9 things we are looking forward to at this event.

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  • 5 Marketing Measurement Trends to Watch

    5 Marketing Measurement Trends to Watch

    Here are 5 marketing measurement trends marketers should watch to understand the influence of touchpoints across channels in the increasingly complex customer journey.

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  • Q&A with Nielsen Privacy Ambassador

    Q&A with Nielsen Privacy Ambassador

    Read this Q&A with Brian Midili, Director, Client Strategy and Analytics, about the Privacy Ambassador Program, privacy at Nielsen, and the evolving privacy landscape.

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  • Retail Q&A: Nikesh Patel on Innovation, Analytics and Online Shopping

    Retail Q&A: Nikesh Patel on Innovation, Analytics and Online Shopping

    Read this Q&A with Nikesh Patel, SVP of Product Management at Nielsen, for his views on the power of analytics for retailers and the future of the industry.

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  • Adapt or Flounder: How CMOs Can Evolve in the Digital Era

    Adapt or Flounder: How CMOs Can Evolve in the Digital Era

    The landscape in which CMOs operate today differs significantly from five years ago. Find the steps to overcome the challenges of a increasingly complex marketing environment. The landscape in which

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  • 4 Digital Strategies for Every B2B Marketer

    4 Digital Strategies for Every B2B Marketer

    Digital transformation can be disruptive, but marketing is one area that cannot afford to fall behind. Here are four key opportunities that B2B marketers must capitalize on in order to succeed.

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  • Canadian Execs Gather at Nielsen Marketing Strategy Summit

    Canadian Execs Gather at Nielsen Marketing Strategy Summit

    Nielsen hosted its first Marketing Strategy Summit to help Canadian executives navigate today's complex marketing terrain.

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