See how disruptions in the CPG market are providing new information and ways to communicate, connect and sell products.

Get your roadmap for navigating digital marketing changes on the horizon.

Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.

The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.

With auto sales in decline because of multiple alternatives to purchase, automakers can respond to these challenges by getting smarter about consumer behavior.

Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.

Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.

At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.

A key finding in Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising reveals that emerging technology, including multi-touch attribution, will fuel business growth. Only 8% of global...

Nielsen’s Global Head of Analytics Matt Krepsik urges the importance of brand building and finding the right balance between branding and direct response for success.

Learn nine things every CMO should do to harness the expanding martech/adtech ecosystem

Deciding how to spend millions of dollars across different marketing options is challenging. Here are 3 recommendations for how to improve the budget planning process.

The Nielsen Media team is heading to Cologne, Germany to attend DMEXCO19 in September 2019. Here are the 9 things we are looking forward to at this event.

Here are 5 marketing measurement trends marketers should watch to understand the influence of touchpoints across channels in the increasingly complex customer journey.

Read this Q&A with Brian Midili, Director, Client Strategy and Analytics, about the Privacy Ambassador Program, privacy at Nielsen, and the evolving privacy landscape.

Read this Q&A with Nikesh Patel, SVP of Product Management at Nielsen, for his views on the power of analytics for retailers and the future of the industry.

The landscape in which CMOs operate today differs significantly from five years ago. Find the steps to overcome the challenges of a increasingly complex marketing environment. The landscape in which