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Marketing Mix Modeling Insights and Solutions

  • How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers

    How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers

    See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.

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  • Attribution Accelerator 2019: Bridging the Data Outages29:16

    Attribution Accelerator 2019: Bridging the Data Outages

    Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.

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  • Attribution Accelerator 2019: Put Your Money Where Your Consumer Is19:04

    Attribution Accelerator 2019: Put Your Money Where Your Consumer Is

    Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D

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  • Moving Faster With Marketing Mix Modeling

    Moving Faster With Marketing Mix Modeling

    Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.

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  • 8 Dos and Don’ts of Choosing a Marketing Measurement Provider

    8 Dos and Don’ts of Choosing a Marketing Measurement Provider

    Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.

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  • 6 Steps to Developing a Single-Source-of-Truth Dashboard

    6 Steps to Developing a Single-Source-of-Truth Dashboard

    Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".

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  • Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.

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  • Nielsen and J&J to Present at NYC Attribution Accelerator

    Nielsen and J&J to Present at NYC Attribution Accelerator

    At the 2019 NYC Attribution Accelerator, industry experts from Nielsen and J&J will show CPG brands how they can improve their advertising and achieve better results.

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  • Make Your TV Ad Dollars Work Harder

    Make Your TV Ad Dollars Work Harder

    Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.

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  • Data and Trust Top Themes at DMEXCO 2019

    Data and Trust Top Themes at DMEXCO 2019

    Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.

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  • Solutions for the Digital Era: Nielsen at DMEXCO 2019

    Solutions for the Digital Era: Nielsen at DMEXCO 2019

    At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.

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  • Why You Need a Data Partner

    Why You Need a Data Partner

    With media evolving and new channels emerging, see why marketers should rely on partners to pull data together accurately and help understand the connection points.

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  • Nielsen’s Matt Krepsik Urges a Return to Brand Building

    Nielsen’s Matt Krepsik Urges a Return to Brand Building

    Nielsen’s Global Head of Analytics Matt Krepsik urges the importance of brand building and finding the right balance between branding and direct response for success.

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  • How California Academy of Sciences Optimizes Marketing and Supports Its Mission

    How California Academy of Sciences Optimizes Marketing and Supports Its Mission

    Read this case study and learn how CAS engaged Nielsen to maximize the marketing effectiveness of its spend and understand the true drivers of performance.

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  • Mastering the Pace of Technology Innovation: 9 Things Every CMO Should Do

    Mastering the Pace of Technology Innovation: 9 Things Every CMO Should Do

    Learn nine things every CMO should do to harness the expanding martech/adtech ecosystem

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  • Six Marketing Trends We’ll See in 2018

    Six Marketing Trends We’ll See in 2018

    Marketing leader at Nielsen on six new things every smart marketer should expect in 2018

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  • How to Orchestrate the Optimal Consumer Experience

    How to Orchestrate the Optimal Consumer Experience

    In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.

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  • 3 Ways to Build a Better Budget

    3 Ways to Build a Better Budget

    Deciding how to spend millions of dollars across different marketing options is challenging. Here are 3 recommendations for how to improve the budget planning process.

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  • 5 Things Your Marketing Mix Vendor May Not Be Telling You

    5 Things Your Marketing Mix Vendor May Not Be Telling You

    While marketing mix vendors make promises in their pitches, marketers find they don't always receive the results they expected. Read the 5 things they may not be telling you.

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  • How You Can Tell If Your Marketing Is Working

    How You Can Tell If Your Marketing Is Working

    To understand which marketing tactics and messages are working, every CMO should know about addressable channels and multi-touch attribution to cut waste and drive revenue.

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