Watch this on-demand video to see our session with Chobani at the 2018 Attribution Accelerator Conference. It features Justine Landschulz, Sr. Strategist of Digital, Social and Editorial at Chobani and Brian Hyland, VP Marketing Effectiveness at Nielsen as they discuss how Chobani has driven improvements in its media allocation through the use of Nielsen’s attribution measurement and Marketing Cloud DMP.
Hear from marketing experts from Reynolds, Safelite, Chobani, Nielsen and more, as they share their stories...
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Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
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Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
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Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.
Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.
Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
At the 2019 NYC Attribution Accelerator, industry experts from Nielsen and J&J will show CPG brands how they can improve their advertising and achieve better results.
Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.