Watch this on-demand video to see our session with Chobani at the 2018 Attribution Accelerator Conference. It features Justine Landschulz, Sr. Strategist of Digital, Social and Editorial at Chobani and Brian Hyland, VP Marketing Effectiveness at Nielsen as they discuss how Chobani has driven improvements in its media allocation through the use of Nielsen’s attribution measurement and Marketing Cloud DMP.
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6 Steps to Developing a Single-Source-of-Truth Dashboard
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Nielsen Helps BuzzFeed Quantify the Impact of its Advertising
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Nielsen and J&J to Present at NYC Attribution Accelerator
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Data and Trust Top Themes at DMEXCO 2019
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At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.
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Nielsen’s Matt Krepsik Urges a Return to Brand Building
Nielsen’s Global Head of Analytics Matt Krepsik urges the importance of brand building and finding the right balance between branding and direct response for success.
How California Academy of Sciences Optimizes Marketing and Supports Its Mission
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