Attribution Accelerator 2019: Put Your Money Where Your Consumer Is

October 25, 2019
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as Dena Feiger, VP, Multi-Touch Attribution at Nielsen, as they share the findings from a multi-touch attribution analysis of how audience targeting data drives volume and ROI. Learn how J&J uses granular insights harnessed from attribution models to inform its marketing decisions and drive improved performance.
Previous Video
Attribution Accelerator 2019: Bridging the Data Outages
Attribution Accelerator 2019: Bridging the Data Outages

Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more,...

Next Article
Moving Faster With Marketing Mix Modeling
Moving Faster With Marketing Mix Modeling

Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive fast...

×

Request A Demo!

First Name
Last Name
Phone Number
Job Title
Company
Comments - optional
Thank you! We'll Get In Touch Shortly!
Error - something went wrong!