CPG marketers are under more pressure than ever before to prove the business impact of their efforts. That means spending more on what’s working and spending efficiently for the best outcomes.
Many of these marketers rely on third-party measurement providers to assess the impact of their advertising – including their investments in BuzzFeed. BuzzFeed wanted access to insights and learnings about how its campaign executions performed, but lacked the transparency into performance it needed to support advertising recommendations with objective data.
In this case study, learn how Nielsen helped the publisher understand how its campaigns are driving value and return on investment.
