Our Marketing Mix Models use statistical analysis to understand past trends and predict the future effect of marketing tactics on sales, helping companies achieve their business objectives and drive value. Insights identified enable you to understand the impact of a wide array of marketing activities, including offline (such as linear TV, in-store promotions) and online (such as search, display, online video, social), and know what to do next.
How 5 Big Brands Unlocked the Potential of Snapchat
Over the past 2 years, Nielsen has conducted marketing mix modeling studies to unlock Snap's impact. Read 4...
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5 Things You Didn't Know About BuzzFeed Advertising
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
Attribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
Attribution Accelerator 2019: Put Your Money Where Your Consumer Is
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Moving Faster With Marketing Mix Modeling
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8 Dos and Don’ts of Choosing a Marketing Measurement Provider
Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.
6 Steps to Developing a Single-Source-of-Truth Dashboard
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Nielsen Helps BuzzFeed Quantify the Impact of its Advertising
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Nielsen and J&J to Present at NYC Attribution Accelerator
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Make Your TV Ad Dollars Work Harder
Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.
Data and Trust Top Themes at DMEXCO 2019
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Solutions for the Digital Era: Nielsen at DMEXCO 2019
At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.
Why You Need a Data Partner
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Nielsen’s Matt Krepsik Urges a Return to Brand Building
Nielsen’s Global Head of Analytics Matt Krepsik urges the importance of brand building and finding the right balance between branding and direct response for success.
How California Academy of Sciences Optimizes Marketing and Supports Its Mission
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