Our Marketing Mix Models use statistical analysis to understand past trends and predict the future effect of marketing tactics on sales, helping companies achieve their business objectives and drive value. Insights identified enable you to understand the impact of a wide array of marketing activities, including offline (such as linear TV, in-store promotions) and online (such as search, display, online video, social), and know what to do next.
Over the past 2 years, Nielsen has conducted marketing mix modeling studies to unlock Snap's impact. Read 4...
Other content in this Stream
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
Discover the benefits prioritizing high-quality data.
Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
Experts from BuzzFeed and Nielsen answer your questions about getting the most value from the BuzzFeed platform.
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.
Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.
Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
At the 2019 NYC Attribution Accelerator, industry experts from Nielsen and J&J will show CPG brands how they can improve their advertising and achieve better results.
Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.