Watch this on-demand webinar to learn how marketers can measure and understand the business impact of advertising on Snap.
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How to Choose the Right Measurement Approach
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
38:025 Things You Didn't Know About BuzzFeed Advertising
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
29:16Attribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
19:04Attribution Accelerator 2019: Put Your Money Where Your Consumer Is
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
Moving Faster With Marketing Mix Modeling
Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.
8 Dos and Don’ts of Choosing a Marketing Measurement Provider
Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.
6 Steps to Developing a Single-Source-of-Truth Dashboard
Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".
Nielsen Helps BuzzFeed Quantify the Impact of its Advertising
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
Nielsen and J&J to Present at NYC Attribution Accelerator
At the 2019 NYC Attribution Accelerator, industry experts from Nielsen and J&J will show CPG brands how they can improve their advertising and achieve better results.
Make Your TV Ad Dollars Work Harder
Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.
Data and Trust Top Themes at DMEXCO 2019
Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.
Solutions for the Digital Era: Nielsen at DMEXCO 2019
At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.
Why You Need a Data Partner
With media evolving and new channels emerging, see why marketers should rely on partners to pull data together accurately and help understand the connection points.
Nielsen’s Matt Krepsik Urges a Return to Brand Building
Nielsen’s Global Head of Analytics Matt Krepsik urges the importance of brand building and finding the right balance between branding and direct response for success.
How California Academy of Sciences Optimizes Marketing and Supports Its Mission
Read this case study and learn how CAS engaged Nielsen to maximize the marketing effectiveness of its spend and understand the true drivers of performance.
Mastering the Pace of Technology Innovation: 9 Things Every CMO Should Do
Learn nine things every CMO should do to harness the expanding martech/adtech ecosystem
Six Marketing Trends We’ll See in 2018
Marketing leader at Nielsen on six new things every smart marketer should expect in 2018
How to Orchestrate the Optimal Consumer Experience
In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.
3 Ways to Build a Better Budget