Watch this on-demand webinar to learn how marketers can measure and understand the business impact of advertising on Snap.
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Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
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See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
29:16Attribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
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Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.
6 Steps to Developing a Single-Source-of-Truth Dashboard
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Nielsen Helps BuzzFeed Quantify the Impact of its Advertising
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
Nielsen and J&J to Present at NYC Attribution Accelerator
At the 2019 NYC Attribution Accelerator, industry experts from Nielsen and J&J will show CPG brands how they can improve their advertising and achieve better results.
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Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.