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Quantifying the Value of Snap Advertising

August 8, 2019

Learn actionable recommendations for how to get the most out of Snap

Since its launch, Snapchat has experienced tremendous growth. But the app’s unique platform, multiple ad formats and constant innovation can present challenges for first-time advertisers.

Gaining insight into Snap performance is critical in an era in which advertisers face constant pressure to prove ROI.

As an inaugural Snap MMM Partner, Nielsen has been at the forefront of incorporating data from Snapchat into marketing mix models for advertisers.

Download this ebook to learn:

  • Unique nuances and challenges of Snapchat advertising
  • Four best practices for incorporating Snap data into marketing mix models
  • Results from a Snap marketing mix modeling study in a leading consumer category
  • Insider recommendations for marketers advertising on Snapchat
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