MTA

Multi-Touch Attribution Insights and Solutions

  • 5 Things Every Marketer Needs to Know About Digital

    5 Things Every Marketer Needs to Know About Digital

    Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.

    Read Article
  • EVERYTHING YOU NEED TO KNOW ABOUT THE FUTURE OF ATTRIBUTION

    DISCOVER
  • ×

    Download Gartner's Latest Hype Cycle

    First Name
    Last Name
    Job Title
    Company
    Country
    State
    Active Project
    Thank you!
    Error - something went wrong!
  • Bad Data Is Bad News for Marketing

    Bad Data Is Bad News for Marketing

    Discover the benefits prioritizing high-quality data.

    Read Article
  • Why Marketers Miss Their Mark: Tackling Mistakes Marketers Make in Digital Advertising48:44

    Why Marketers Miss Their Mark: Tackling Mistakes Marketers Make in Digital Advertising

    Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.

    Watch Video
  • How to Increase Your Digital Confidence and Effectiveness

    How to Increase Your Digital Confidence and Effectiveness

    Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.

    Read Article
  • Four Ways Automotive Marketers Can Combat Declining Sales

    Four Ways Automotive Marketers Can Combat Declining Sales

    Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.

    Read Article
  • How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

    Read Article
  • How Automakers Can Drive End-to-End Results

    How Automakers Can Drive End-to-End Results

    Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.

    Read Article
  • Adopt A Modern Marketing Approach to Drive Success47:44

    Adopt A Modern Marketing Approach to Drive Success

    Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.

    Watch Video
  • How to Choose the Right Measurement Approach

    How to Choose the Right Measurement Approach

    You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.

    Read Article
  • A Way Forward - Why the Future of Attribution Looks Bright31:01

    A Way Forward - Why the Future of Attribution Looks Bright

    In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.

    Watch Video
  • 4 Data Types That Boost ROI for CPG Companies

    4 Data Types That Boost ROI for CPG Companies

    Learn about data types and sources that CPG companies can use to build audiences and increase ROI.

    Read Article
  • Nielsen and J&J Share Data Findings at NYC Attribution Accelerator

    Nielsen and J&J Share Data Findings at NYC Attribution Accelerator

    At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.

    Read Article
  • It’s Time For the Attribution Industry To Grow Up

    It’s Time For the Attribution Industry To Grow Up

    It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.

    Read Article
  • Driving Affiliate Marketing Success with Attribution

    Driving Affiliate Marketing Success with Attribution

    Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.

    Read Article
  • Attribution Accelerator 2019: Bridging the Data Outages29:16

    Attribution Accelerator 2019: Bridging the Data Outages

    Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.

    Watch Video
  • Attribution Accelerator 2019: Put Your Money Where Your Consumer Is19:04

    Attribution Accelerator 2019: Put Your Money Where Your Consumer Is

    Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D

    Watch Video
  • 6 Steps to Developing a Single-Source-of-Truth Dashboard

    6 Steps to Developing a Single-Source-of-Truth Dashboard

    Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".

    Read Article
  • Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable

    Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable

    Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.

    Read Article
  • How TUI UK Upgraded Measurement and Boosted Bookings

    How TUI UK Upgraded Measurement and Boosted Bookings

    Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.

    Read Article
  • Data and Trust Top Themes at DMEXCO 2019

    Data and Trust Top Themes at DMEXCO 2019

    Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.

    Read Article
  • loading
    Loading More...