Download Our Latest eBook!

First Name

Last Name

Phone Number

Job Title

Company

Active Project

Thank you!

Error - something went wrong!

14 Industry Experts on the Future of Attribution

August 8, 2019

Learn how to prepare for an increasingly complex customer journey.

The customer path-to-purchase has never been more complex. Traditional approaches and old school thinking won’t help you meet the demands of the digital era.

It’s not enough to fall back on what worked even a few years ago. If you don’t keep up, you’ll get left behind.

Get your free ebook to get insights from 14 industry insiders. Find out how you can prepare for the always-on consumer.

Download a copy to learn:

Top trends in marketing measurement today
Skills, tools and techniques you need to be successful today and in the future
How to make better tactical and strategic decisions
14 specific recommendations for measurement success

Previous Flipbook

6 Reasons Site-side Analytics Tools Fall Short for Attribution

Find out why relying on a site-side tool for attribution could be resulting in missed optimization opportun...

Next Flipbook

Why Marketers Need Granular Measurement

Using your budget effectively is critical not only to driving results, but also to proving your value withi...

Return to Home

YOUR HUB FOR MARKETING EFFECTIVENESS NEWS & INSIGHTS

14 Industry Experts on the Future of Attribution

Learn how to prepare for an increasingly complex customer journey.

Previous Flipbook

Next Flipbook

LET’S DISCUSS YOUR NEEDS AND OUR SOLUTIONS

See how we can add value.

14 Industry Experts on the Future of Attribution

Learn how to prepare for an increasingly complex customer journey.

Previous Flipbook

Next Flipbook

Other content in this Stream

You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.

In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.

Learn about data types and sources that CPG companies can use to build audiences and increase ROI.

At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.

It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.

Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.

Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.

Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D

Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".

Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.

Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.

Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.

With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.

Download this infographic to learn why the consumer journey has gotten so complex and how you can measure the influence of every touchpoint on sales.

Download a copy of the infographic to learn why multi-touch attribution is essential for optimizing marketing effectiveness in the digital era.

At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.

A key finding in Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising reveals that emerging technology, including multi-touch attribution, will fuel business growth. Only 8% of global...

With media evolving and new channels emerging, see why marketers should rely on partners to pull data together accurately and help understand the connection points.

Nielsen’s Global Head of Analytics Matt Krepsik urges the importance of brand building and finding the right balance between branding and direct response for success.

Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.

LET’S DISCUSS YOUR NEEDS AND OUR SOLUTIONS

See how we can add value.