Digital has changed the way CPG companies reach and engage their customers—but effective digital marketing is incredibly complex. With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
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29:16Attribution Accelerator 2019: Bridging the Data Outages
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Download this infographic to learn why the consumer journey has gotten so complex and how you can measure the influence of every touchpoint on sales.
Download a copy of the infographic to learn why multi-touch attribution is essential for optimizing marketing effectiveness in the digital era.
Solutions for the Digital Era: Nielsen at DMEXCO 2019
At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.
Gartner’s 2019 Hype Cycle Reveals Technologies to Fuel Growth
A key finding in Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising reveals that emerging technology, including multi-touch attribution, will fuel business growth. Only 8% of global...
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