Digital has changed the way CPG companies reach and engage their customers—but effective digital marketing is incredibly complex. With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
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How to Choose the Right Measurement Approach
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
31:01A Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
4 Data Types That Boost ROI for CPG Companies
Learn about data types and sources that CPG companies can use to build audiences and increase ROI.
Nielsen and J&J Share Data Findings at NYC Attribution Accelerator
At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.
It’s Time For the Attribution Industry To Grow Up
It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.
Driving Affiliate Marketing Success with Attribution
Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.
29:16Attribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
19:04Attribution Accelerator 2019: Put Your Money Where Your Consumer Is
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
6 Steps to Developing a Single-Source-of-Truth Dashboard
Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".
Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable
Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.
How TUI UK Upgraded Measurement and Boosted Bookings
Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.
Data and Trust Top Themes at DMEXCO 2019
Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.
What Do Marketers Expect From a Marketing KPI Dashboard?
With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.
Download this infographic to learn why the consumer journey has gotten so complex and how you can measure the influence of every touchpoint on sales.
Download a copy of the infographic to learn why multi-touch attribution is essential for optimizing marketing effectiveness in the digital era.
Solutions for the Digital Era: Nielsen at DMEXCO 2019
At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.
Gartner’s 2019 Hype Cycle Reveals Technologies to Fuel Growth
A key finding in Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising reveals that emerging technology, including multi-touch attribution, will fuel business growth. Only 8% of global...
Why You Need a Data Partner
With media evolving and new channels emerging, see why marketers should rely on partners to pull data together accurately and help understand the connection points.
Nielsen’s Matt Krepsik Urges a Return to Brand Building
Nielsen’s Global Head of Analytics Matt Krepsik urges the importance of brand building and finding the right balance between branding and direct response for success.
The ABC’s of Better Marketing Measurement