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How Audience-Based Targeting Drives Higher ROI

July 25, 2019

Watch this on-demand webinar as Dena Feiger, Director, Multi-Touch Attribution at Nielsen, discusses the findings from a multi-touch attribution analysis of which audience targeting data works best to drive volume and ROI. The study includes results from 750 digital advertising campaigns for over 30 CPG brands totaling $258M in online spend. 

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Nielsen Attribution for CPG
Nielsen Attribution for CPG

With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to...

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Which Online Audience-Targeting Data Drives the Greatest Impact?
Which Online Audience-Targeting Data Drives the Greatest Impact?

This on-demand video helps answer whether the type of data used to target audiences online matters in drivi...

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