As Ben Franklin once famously wrote, “In this world, nothing can be said to be certain, except death and taxes.” Today, tax preparation is big business, and do-it-yourself taxpayers have more options than ever when it comes to filing their returns. To remain competitive in an industry dominated by giants, smaller tax preparation software providers like TaxSlayer have to find ways to make every marketing dollar go further and work harder. And since tax preparation is a seasonal service, they only have a short, 4-month window in which to do it.

In this case study, find out how Nielsen provided TaxSlayer with a new, data-driven approach to TV measurement.