How do marketers perceive the effectiveness of all the new digital channels at their disposal? Are those insights driven by measurement data they can trust? How does perception versus reality ultimately influence budget decisions?
In the Nielsen Annual Marketing Report, 2019-2020 edition, we studied the psychology of the modern marketer. Here’s a look at some of the key findings, along with key takeaways and practical recommendations for getting the most value from your marketing investments.
Discover the benefits prioritizing high-quality data.
48:44Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.
47:44Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
31:01In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
Learn about data types and sources that CPG companies can use to build audiences and increase ROI.
At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.
It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.
Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.
29:16Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
19:04Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".
Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.
Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.
Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.
With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.
