Multi-Touch Attribution Articles and News
A Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
It’s Time For the Attribution Industry To Grow Up
It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.
Driving Affiliate Marketing Success with Attribution
Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.
Attribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
Attribution Accelerator 2019: Put Your Money Where Your Consumer Is
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
4 Ways to Measure the Always-On Consumer
Download this infographic to learn why the consumer journey has gotten so complex and how you can measure the influence of every touchpoint on sales.
Why You Need Multi-Touch Attribution
Download a copy of the infographic to learn why multi-touch attribution is essential for optimizing marketing effectiveness in the digital era.
Turning the Ocean Liner: 5 Ways Multi-Touch Attribution Helps B2B Change Course
Big companies are like ocean liners; they change course slowly. Learn five ways that marketing intelligence helps large B2B companies adapt faster to their challenges.
How Marketing Mix Modeling and Multi-Touch Attribution Work Together in a Digital World
Learn how two different approaches to measurement, marketing mix modeling and multi-touch attribution, help you make informed marketing decisions.
How to Nurture Your Customer Without a Map
With infinite possibilities for a customer’s path to purchase, learn how multi-touch attribution is the solution to optimize your media to deliver against your KPIs.
Measurement for the Digital Era
Download this ebrief to learn how 5 marketing roles use data and why each team member needs actionable marketing intelligence at a different cadence.
5 Game-Changing Facts that Prove the Value of Multi-Touch Attribution
Download this eBook to learn how multi-touch attribution can help you unlock marketing opportunity costs and keep you from wasting your marketing budget.
Untangling Attribution’s Web of Confusion: A Primer for Marketers
Download the Untangling Attribution’s Web of Confusion whitepaper and get a deep dive into three leading marketing measurement approaches.
Tale of Two Measurement Models
Learn important differences between marketing mix modeling and multi-touch attribution and why marketers shouldn't rely on insights generated by ‘unified’ models.
8 Best Practices for Implementing Multi-Touch Attribution
Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.
How Multi-Touch Attribution Helps Agencies Prove Their Value
Download this eBook to see why many agencies have turned to multi-touch attribution to help them deliver results and prove their value.
TUI UK Seizes the Power of Social Media Advertising with Nielsen Attribution
Learn how TUI UK leveraged Nielsen Attribution to generate a 77% increase in bookings with just an 11% increase in CPA.
Nielsen Breaks Down Silos Between Consumer Electronics Retailer & Its Agency Partners
Multi-touch attribution enables electronics retailer and its agencies to work in tandem to drive more quality site visits, more efficiently.
Optimizing Your Media Plans with Multi-Touch Attribution
Learn how you can use multi-touch attribution to optimize your media plans more effectively throughout the media planning process.
Leading a Successful Multi-Touch Attribution Implementation
Learn how to set up your multi-touch attribution program for success.