Multi-Touch Attribution

Multi-Touch Attribution Articles and News

  • Driving Affiliate Marketing Success with Attribution

    Driving Affiliate Marketing Success with Attribution

    Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.

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  • Attribution Accelerator 2019: Bridging the Data Outages29:16

    Attribution Accelerator 2019: Bridging the Data Outages

    Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.

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  • Attribution Accelerator 2019: Put Your Money Where Your Consumer Is19:04

    Attribution Accelerator 2019: Put Your Money Where Your Consumer Is

    Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D

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  • 4 Ways to Measure the Always-On Consumer

    4 Ways to Measure the Always-On Consumer

    Download this infographic to learn why the consumer journey has gotten so complex and how you can measure the influence of every touchpoint on sales.

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  • Why You Need Multi-Touch Attribution

    Why You Need Multi-Touch Attribution

    Download a copy of the infographic to learn why multi-touch attribution is essential for optimizing marketing effectiveness in the digital era.

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  • Turning the Ocean Liner: 5 Ways Multi-Touch Attribution Helps B2B Change Course

    Turning the Ocean Liner: 5 Ways Multi-Touch Attribution Helps B2B Change Course

    Big companies are like ocean liners; they change course slowly. Learn five ways that marketing intelligence helps large B2B companies adapt faster to their challenges.

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  • How Marketing Mix Modeling and Multi-Touch Attribution Work Together in a Digital World

    How Marketing Mix Modeling and Multi-Touch Attribution Work Together in a Digital World

    Learn how two different approaches to measurement, marketing mix modeling and multi-touch attribution, help you make informed marketing decisions.

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  • How to Nurture Your Customer Without a Map

    How to Nurture Your Customer Without a Map

    With infinite possibilities for a customer’s path to purchase, learn how multi-touch attribution is the solution to optimize your media to deliver against your KPIs.

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  • Measurement for the Digital Era

    Measurement for the Digital Era

    Download this ebrief to learn how 5 marketing roles use data and why each team member needs actionable marketing intelligence at a different cadence.

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  • 5 Game-Changing Facts that Prove the Value of Multi-Touch Attribution

    5 Game-Changing Facts that Prove the Value of Multi-Touch Attribution

    Download this eBook to learn how multi-touch attribution can help you unlock marketing opportunity costs and keep you from wasting your marketing budget.

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  • Untangling Attribution’s Web of Confusion: A Primer for Marketers

    Untangling Attribution’s Web of Confusion: A Primer for Marketers

    Download the Untangling Attribution’s Web of Confusion whitepaper and get a deep dive into three leading marketing measurement approaches.

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  • Tale of Two Measurement Models

    Tale of Two Measurement Models

    Learn important differences between marketing mix modeling and multi-touch attribution and why marketers shouldn't rely on insights generated by ‘unified’ models.

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  • 8 Best Practices for Implementing Multi-Touch Attribution

    8 Best Practices for Implementing Multi-Touch Attribution

    Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.

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  • How Multi-Touch Attribution Helps Agencies Prove Their Value

    How Multi-Touch Attribution Helps Agencies Prove Their Value

    Download this eBook to see why many agencies have turned to multi-touch attribution to help them deliver results and prove their value.

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  • TUI UK Seizes the Power of Social Media Advertising with Nielsen Attribution

    TUI UK Seizes the Power of Social Media Advertising with Nielsen Attribution

    Learn how TUI UK leveraged Nielsen Attribution to generate a 77% increase in bookings with just an 11% increase in CPA.

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  • Nielsen Breaks Down Silos Between Consumer Electronics Retailer & Its Agency Partners

    Nielsen Breaks Down Silos Between Consumer Electronics Retailer & Its Agency Partners

    Multi-touch attribution enables electronics retailer and its agencies to work in tandem to drive more quality site visits, more efficiently.

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  • Optimizing Your Media Plans with Multi-Touch Attribution

    Optimizing Your Media Plans with Multi-Touch Attribution

    Learn how you can use multi-touch attribution to optimize your media plans more effectively throughout the media planning process.

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  • Leading a Successful Multi-Touch Attribution Implementation

    Leading a Successful Multi-Touch Attribution Implementation

    Learn how to set up your multi-touch attribution program for success.

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  • Justifying your Media Spend with Multi-touch Attribution

    Justifying your Media Spend with Multi-touch Attribution

    With multi-touch attribution, you no longer have to worry about the accuracy of your data underestimating the impact of your channel during budgeting season.

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  • Nielsen Attribution for CPG3:47

    Nielsen Attribution for CPG

    With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.

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