Multi-Touch Attribution
Multi-Touch Attribution Articles and News
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31:01Watch VideoA Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
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Read ArticleIt’s Time For the Attribution Industry To Grow Up
It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.
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Read ArticleDriving Affiliate Marketing Success with Attribution
Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.
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29:16Watch VideoAttribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
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19:04Watch VideoAttribution Accelerator 2019: Put Your Money Where Your Consumer Is
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
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Read Article4 Ways to Measure the Always-On Consumer
Download this infographic to learn why the consumer journey has gotten so complex and how you can measure the influence of every touchpoint on sales.
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Read ArticleWhy You Need Multi-Touch Attribution
Download a copy of the infographic to learn why multi-touch attribution is essential for optimizing marketing effectiveness in the digital era.
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Read ArticleTurning the Ocean Liner: 5 Ways Multi-Touch Attribution Helps B2B Change Course
Big companies are like ocean liners; they change course slowly. Learn five ways that marketing intelligence helps large B2B companies adapt faster to their challenges.
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Read ArticleHow Marketing Mix Modeling and Multi-Touch Attribution Work Together in a Digital World
Learn how two different approaches to measurement, marketing mix modeling and multi-touch attribution, help you make informed marketing decisions.
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Read ArticleHow to Nurture Your Customer Without a Map
With infinite possibilities for a customer’s path to purchase, learn how multi-touch attribution is the solution to optimize your media to deliver against your KPIs.
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Read Flipbook
Measurement for the Digital Era
Download this ebrief to learn how 5 marketing roles use data and why each team member needs actionable marketing intelligence at a different cadence.
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5 Game-Changing Facts that Prove the Value of Multi-Touch Attribution
Download this eBook to learn how multi-touch attribution can help you unlock marketing opportunity costs and keep you from wasting your marketing budget.
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Untangling Attribution’s Web of Confusion: A Primer for Marketers
Download the Untangling Attribution’s Web of Confusion whitepaper and get a deep dive into three leading marketing measurement approaches.
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Tale of Two Measurement Models
Learn important differences between marketing mix modeling and multi-touch attribution and why marketers shouldn't rely on insights generated by ‘unified’ models.
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8 Best Practices for Implementing Multi-Touch Attribution
Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.
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How Multi-Touch Attribution Helps Agencies Prove Their Value
Download this eBook to see why many agencies have turned to multi-touch attribution to help them deliver results and prove their value.
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TUI UK Seizes the Power of Social Media Advertising with Nielsen Attribution
Learn how TUI UK leveraged Nielsen Attribution to generate a 77% increase in bookings with just an 11% increase in CPA.
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Nielsen Breaks Down Silos Between Consumer Electronics Retailer & Its Agency Partners
Multi-touch attribution enables electronics retailer and its agencies to work in tandem to drive more quality site visits, more efficiently.
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Optimizing Your Media Plans with Multi-Touch Attribution
Learn how you can use multi-touch attribution to optimize your media plans more effectively throughout the media planning process.
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Leading a Successful Multi-Touch Attribution Implementation
Learn how to set up your multi-touch attribution program for success.
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