To provide the relevant experiences consumers expect, analyzing audience attributes in isolation from marketing performance is no longer enough. You need real-time intelligence that helps you connect your best marketing to the people that matter most.
In this on-demand webinar, Nielsen and Forrester’s Tina Moffett discuss the current and future state of att...
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In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.
Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
Download this infographic to learn why the consumer journey has gotten so complex and how you can measure the influence of every touchpoint on sales.
Download a copy of the infographic to learn why multi-touch attribution is essential for optimizing marketing effectiveness in the digital era.
Big companies are like ocean liners; they change course slowly. Learn five ways that marketing intelligence helps large B2B companies adapt faster to their challenges.
Learn how two different approaches to measurement, marketing mix modeling and multi-touch attribution, help you make informed marketing decisions.
With infinite possibilities for a customer’s path to purchase, learn how multi-touch attribution is the solution to optimize your media to deliver against your KPIs.
Download this ebrief to learn how 5 marketing roles use data and why each team member needs actionable marketing intelligence at a different cadence.
Download this eBook to learn how multi-touch attribution can help you unlock marketing opportunity costs and keep you from wasting your marketing budget.
Download the Untangling Attribution’s Web of Confusion whitepaper and get a deep dive into three leading marketing measurement approaches.
Learn important differences between marketing mix modeling and multi-touch attribution and why marketers shouldn't rely on insights generated by ‘unified’ models.
Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.
Download this eBook to see why many agencies have turned to multi-touch attribution to help them deliver results and prove their value.
Learn how TUI UK leveraged Nielsen Attribution to generate a 77% increase in bookings with just an 11% increase in CPA.
Multi-touch attribution enables electronics retailer and its agencies to work in tandem to drive more quality site visits, more efficiently.
Learn how you can use multi-touch attribution to optimize your media plans more effectively throughout the media planning process.
Learn how to set up your multi-touch attribution program for success.