Nielsen Attribution for CPG

July 26, 2019

Digital has changed the way CPG companies reach and engage their customers—but effective digital marketing is incredibly complex. With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance. 

Previous Flipbook
Justifying your Media Spend with Multi-touch Attribution
Justifying your Media Spend with Multi-touch Attribution

With multi-touch attribution, you no longer have to worry about the accuracy of your data underestimating t...

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How Audience-Based Targeting Drives Higher ROI
How Audience-Based Targeting Drives Higher ROI

This on-demand webinar discusses the findings from a multi-touch attribution analysis into what type of aud...

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