Why You Need Multi-Touch Attribution

To truly understand the value of each consumer interaction with your brand, it’s not enough to count impressions, eyeballs or measure the effectiveness of your digital marketing using the consumer’s last interaction with your brand (i.e. last-touch metrics). Multi-touch attribution paints a complete picture of the impact of each addressable marketing touchpoint on a conversion or brand engagement activity and enables far more granular marketing planning and optimization.

Previous Article
4 Ways to Measure the Always-On Consumer
4 Ways to Measure the Always-On Consumer

Download this infographic to learn why the consumer journey has gotten so complex and how you can measure t...

Next Article
Turning the Ocean Liner: 5 Ways Multi-Touch Attribution Helps B2B Change Course
Turning the Ocean Liner: 5 Ways Multi-Touch Attribution Helps B2B Change Course

Big companies are like ocean liners; they change course slowly. Learn five ways that marketing intelligence...

×

Subscribe To Our Blog!

Thank you!
Error - something went wrong!