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Marketing Effectiveness Newsletter Articles

  • Clear the Way: How Automakers Can Use Measurement to Zoom Ahead

    Clear the Way: How Automakers Can Use Measurement to Zoom Ahead

    Auto sales in the U.S. are declining. Learn how automakers can use measurement tools to improve marketing and profitability.

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  • How to Thrive in the Era of Zero-Based Budgeting

    How to Thrive in the Era of Zero-Based Budgeting

    Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.

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  • Mastering the Pace of Technology Innovation: 9 Things Every CMO Should Do

    Mastering the Pace of Technology Innovation: 9 Things Every CMO Should Do

    Learn nine things every CMO should do to harness the expanding martech/adtech ecosystem

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  • Six Marketing Trends We’ll See in 2018

    Six Marketing Trends We’ll See in 2018

    Marketing leader at Nielsen on six new things every smart marketer should expect in 2018

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  • How to Orchestrate the Optimal Consumer Experience

    How to Orchestrate the Optimal Consumer Experience

    In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.

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  • The Importance of Continuous Testing

    The Importance of Continuous Testing

    Continuous testing will help you understand the performance of your marketing campaigns. Learn how Nielsen Campaign Lift can close the loop between advertising and sales.

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  • 3 Ways to Build a Better Budget

    3 Ways to Build a Better Budget

    Deciding how to spend millions of dollars across different marketing options is challenging. Here are 3 recommendations for how to improve the budget planning process.

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  • 5 Things Your Marketing Mix Vendor May Not Be Telling You

    5 Things Your Marketing Mix Vendor May Not Be Telling You

    While marketing mix vendors make promises in their pitches, marketers find they don't always receive the results they expected. Read the 5 things they may not be telling you.

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  • Why Agencies Need Marketing Intelligence to Survive and Thrive

    Why Agencies Need Marketing Intelligence to Survive and Thrive

    Learn how agencies can embrace analytics and marketing intelligence to prove their value

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  • How You Can Tell If Your Marketing Is Working

    How You Can Tell If Your Marketing Is Working

    To understand which marketing tactics and messages are working, every CMO should know about addressable channels and multi-touch attribution to cut waste and drive revenue.

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  • 3 Critical Factors for Accurate Digital Measurement

    3 Critical Factors for Accurate Digital Measurement

    To understand what’s driving your business, read about these 3 critical factors and why they're needed for measuring your digital marketing performance accurately.

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  • 5 Recommendations for Snapchat Advertising

    5 Recommendations for Snapchat Advertising

    Snap is not only comparatively new, but it’s also constantly evolving, which can create challenges for first-time advertisers. Learn 5 recommendations for Snapchat advertising.

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  • Four Tactics Marketers Need to Build Authentic Brands

    Four Tactics Marketers Need to Build Authentic Brands

    Get four essential tactics to build an authentic brand and improve customer experience

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  • Three Ways to Get the Audience-Based Performance Insights You Need

    Three Ways to Get the Audience-Based Performance Insights You Need

    Get the audience-based performance insights you need to optimize experiences, get the most out of your marketing spend, and drive the online and offline success metrics you care about most

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  • Turning the Ocean Liner: 5 Ways Multi-Touch Attribution Helps B2B Change Course

    Turning the Ocean Liner: 5 Ways Multi-Touch Attribution Helps B2B Change Course

    Big companies are like ocean liners; they change course slowly. Learn five ways that marketing intelligence helps large B2B companies adapt faster to their challenges.

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  • Five Critical Factors for Successful Marketing Measurement

    Five Critical Factors for Successful Marketing Measurement

    Implementing a cross-channel attribution strategy can seem complex for any marketing team. These five factors will help you kick off a successful marketing measurement implementation.

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  • 5 Things You Should Know From Nielsen’s CMO Report

    5 Things You Should Know From Nielsen’s CMO Report

    CMOs face strategic challenges as they adapt to unprecedented change in the marketing landscape. Learn the 5 things you should know from Nielsen's CMO Report.

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  • How Holistic Measurement Will Change Marketing and Other 2019 Predictions

    How Holistic Measurement Will Change Marketing and Other 2019 Predictions

    Wayne St. Amand, marketing leader at Nielsen, makes his predictions for the coming year, including how holistic measurement will change marketing in 2019.

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  • 6 Nielsen Experts on the Future of Attribution

    6 Nielsen Experts on the Future of Attribution

    We asked six Nielsen experts to discuss how to prepare for an increasingly complex customer journey. Learn more about the future of attribution for 2019 and beyond.

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  • How Marketing Intelligence Drives People-Based Marketing Strategies

    How Marketing Intelligence Drives People-Based Marketing Strategies

    Here's how marketing intelligence drives people-based marketing strategies.

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