Get your roadmap for navigating digital marketing changes on the horizon.

Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.

Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.

Auto sales in the U.S. are declining. Learn how automakers can use measurement tools to improve marketing and profitability.

Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.

Learn nine things every CMO should do to harness the expanding martech/adtech ecosystem

Marketing leader at Nielsen on six new things every smart marketer should expect in 2018

In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.

Continuous testing will help you understand the performance of your marketing campaigns. Learn how Nielsen Campaign Lift can close the loop between advertising and sales.

Deciding how to spend millions of dollars across different marketing options is challenging. Here are 3 recommendations for how to improve the budget planning process.

While marketing mix vendors make promises in their pitches, marketers find they don't always receive the results they expected. Read the 5 things they may not be telling you.

Learn how agencies can embrace analytics and marketing intelligence to prove their value

To understand which marketing tactics and messages are working, every CMO should know about addressable channels and multi-touch attribution to cut waste and drive revenue.

To understand what’s driving your business, read about these 3 critical factors and why they're needed for measuring your digital marketing performance accurately.

Snap is not only comparatively new, but it’s also constantly evolving, which can create challenges for first-time advertisers. Learn 5 recommendations for Snapchat advertising.

Get four essential tactics to build an authentic brand and improve customer experience

Get the audience-based performance insights you need to optimize experiences, get the most out of your marketing spend, and drive the online and offline success metrics you care about most

Big companies are like ocean liners; they change course slowly. Learn five ways that marketing intelligence helps large B2B companies adapt faster to their challenges.

Implementing a cross-channel attribution strategy can seem complex for any marketing team. These five factors will help you kick off a successful marketing measurement implementation.