Newsletters
Marketing Effectiveness Newsletter Articles
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Read ArticleClear the Way: How Automakers Can Use Measurement to Zoom Ahead
Auto sales in the U.S. are declining. Learn how automakers can use measurement tools to improve marketing and profitability.
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Read ArticleHow to Thrive in the Era of Zero-Based Budgeting
Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.
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Read ArticleMastering the Pace of Technology Innovation: 9 Things Every CMO Should Do
Learn nine things every CMO should do to harness the expanding martech/adtech ecosystem
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Read ArticleSix Marketing Trends We’ll See in 2018
Marketing leader at Nielsen on six new things every smart marketer should expect in 2018
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Read ArticleHow to Orchestrate the Optimal Consumer Experience
In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.
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Read ArticleThe Importance of Continuous Testing
Continuous testing will help you understand the performance of your marketing campaigns. Learn how Nielsen Campaign Lift can close the loop between advertising and sales.
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Read Article3 Ways to Build a Better Budget
Deciding how to spend millions of dollars across different marketing options is challenging. Here are 3 recommendations for how to improve the budget planning process.
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Read Article5 Things Your Marketing Mix Vendor May Not Be Telling You
While marketing mix vendors make promises in their pitches, marketers find they don't always receive the results they expected. Read the 5 things they may not be telling you.
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Read ArticleWhy Agencies Need Marketing Intelligence to Survive and Thrive
Learn how agencies can embrace analytics and marketing intelligence to prove their value
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Read ArticleHow You Can Tell If Your Marketing Is Working
To understand which marketing tactics and messages are working, every CMO should know about addressable channels and multi-touch attribution to cut waste and drive revenue.
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Read Article3 Critical Factors for Accurate Digital Measurement
To understand what’s driving your business, read about these 3 critical factors and why they're needed for measuring your digital marketing performance accurately.
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Read Article5 Recommendations for Snapchat Advertising
Snap is not only comparatively new, but it’s also constantly evolving, which can create challenges for first-time advertisers. Learn 5 recommendations for Snapchat advertising.
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Read ArticleFour Tactics Marketers Need to Build Authentic Brands
Get four essential tactics to build an authentic brand and improve customer experience
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Read ArticleThree Ways to Get the Audience-Based Performance Insights You Need
Get the audience-based performance insights you need to optimize experiences, get the most out of your marketing spend, and drive the online and offline success metrics you care about most
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Read ArticleTurning the Ocean Liner: 5 Ways Multi-Touch Attribution Helps B2B Change Course
Big companies are like ocean liners; they change course slowly. Learn five ways that marketing intelligence helps large B2B companies adapt faster to their challenges.
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Read ArticleFive Critical Factors for Successful Marketing Measurement
Implementing a cross-channel attribution strategy can seem complex for any marketing team. These five factors will help you kick off a successful marketing measurement implementation.
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Read Article5 Things You Should Know From Nielsen’s CMO Report
CMOs face strategic challenges as they adapt to unprecedented change in the marketing landscape. Learn the 5 things you should know from Nielsen's CMO Report.
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Read ArticleHow Holistic Measurement Will Change Marketing and Other 2019 Predictions
Wayne St. Amand, marketing leader at Nielsen, makes his predictions for the coming year, including how holistic measurement will change marketing in 2019.
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Read Article6 Nielsen Experts on the Future of Attribution
We asked six Nielsen experts to discuss how to prepare for an increasingly complex customer journey. Learn more about the future of attribution for 2019 and beyond.
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Read ArticleHow Marketing Intelligence Drives People-Based Marketing Strategies
Here's how marketing intelligence drives people-based marketing strategies.
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