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Marketing Effectiveness Newsletter Articles

  • How CPG Brands Can Thrive Amid Digital Disruption

    How CPG Brands Can Thrive Amid Digital Disruption

    See how disruptions in the CPG market are providing new information and ways to communicate, connect and sell products.

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  • A Roadmap for the Next Decade of Marketing

    A Roadmap for the Next Decade of Marketing

    Get your roadmap for navigating digital marketing changes on the horizon.

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  • 5 Predictions for Marketing Measurement in 2020

    5 Predictions for Marketing Measurement in 2020

    Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.

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  • Changing Channels: Audience Targeting in a Fragmented TV Landscape

    Changing Channels: Audience Targeting in a Fragmented TV Landscape

    Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.

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  • Clear the Way: How Automakers Can Use Measurement to Zoom Ahead

    Clear the Way: How Automakers Can Use Measurement to Zoom Ahead

    Auto sales in the U.S. are declining. Learn how automakers can use measurement tools to improve marketing and profitability.

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  • How to Thrive in the Era of Zero-Based Budgeting

    How to Thrive in the Era of Zero-Based Budgeting

    Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.

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  • Mastering the Pace of Technology Innovation: 9 Things Every CMO Should Do

    Mastering the Pace of Technology Innovation: 9 Things Every CMO Should Do

    Learn nine things every CMO should do to harness the expanding martech/adtech ecosystem

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  • Six Marketing Trends We’ll See in 2018

    Six Marketing Trends We’ll See in 2018

    Marketing leader at Nielsen on six new things every smart marketer should expect in 2018

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  • How to Orchestrate the Optimal Consumer Experience

    How to Orchestrate the Optimal Consumer Experience

    In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.

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  • The Importance of Continuous Testing

    The Importance of Continuous Testing

    Continuous testing will help you understand the performance of your marketing campaigns. Learn how Nielsen Campaign Lift can close the loop between advertising and sales.

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  • 3 Ways to Build a Better Budget

    3 Ways to Build a Better Budget

    Deciding how to spend millions of dollars across different marketing options is challenging. Here are 3 recommendations for how to improve the budget planning process.

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  • 5 Things Your Marketing Mix Vendor May Not Be Telling You

    5 Things Your Marketing Mix Vendor May Not Be Telling You

    While marketing mix vendors make promises in their pitches, marketers find they don't always receive the results they expected. Read the 5 things they may not be telling you.

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  • Why Agencies Need Marketing Intelligence to Survive and Thrive

    Why Agencies Need Marketing Intelligence to Survive and Thrive

    Learn how agencies can embrace analytics and marketing intelligence to prove their value

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  • How You Can Tell If Your Marketing Is Working

    How You Can Tell If Your Marketing Is Working

    To understand which marketing tactics and messages are working, every CMO should know about addressable channels and multi-touch attribution to cut waste and drive revenue.

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  • 3 Critical Factors for Accurate Digital Measurement

    3 Critical Factors for Accurate Digital Measurement

    To understand what’s driving your business, read about these 3 critical factors and why they're needed for measuring your digital marketing performance accurately.

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  • 5 Recommendations for Snapchat Advertising

    5 Recommendations for Snapchat Advertising

    Snap is not only comparatively new, but it’s also constantly evolving, which can create challenges for first-time advertisers. Learn 5 recommendations for Snapchat advertising.

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  • Four Tactics Marketers Need to Build Authentic Brands

    Four Tactics Marketers Need to Build Authentic Brands

    Get four essential tactics to build an authentic brand and improve customer experience

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  • Three Ways to Get the Audience-Based Performance Insights You Need

    Three Ways to Get the Audience-Based Performance Insights You Need

    Get the audience-based performance insights you need to optimize experiences, get the most out of your marketing spend, and drive the online and offline success metrics you care about most

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  • Turning the Ocean Liner: 5 Ways Multi-Touch Attribution Helps B2B Change Course

    Turning the Ocean Liner: 5 Ways Multi-Touch Attribution Helps B2B Change Course

    Big companies are like ocean liners; they change course slowly. Learn five ways that marketing intelligence helps large B2B companies adapt faster to their challenges.

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  • Five Critical Factors for Successful Marketing Measurement

    Five Critical Factors for Successful Marketing Measurement

    Implementing a cross-channel attribution strategy can seem complex for any marketing team. These five factors will help you kick off a successful marketing measurement implementation.

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