Omni-Channel Marketing
Omni Channel Marketing Articles and News
-
Read Article5 Future-Proofing Use Cases for a Marketing Dashboard
See the top five use cases for a predictive marketing dashboard and how it can help your business grow.
-
Read ArticleClear the Way: How Automakers Can Use Measurement to Zoom Ahead
Auto sales in the U.S. are declining. Learn how automakers can use measurement tools to improve marketing and profitability.
-
Read ArticleMake Your TV Ad Dollars Work Harder
Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.
-
Read Article14 Ways to Win the Always-On Consumer
Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.
-
Read ArticleThe ABC’s of Better Marketing Measurement
Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.
-
Read ArticleHow Retailers Can Master the Online-Offline Connection
Learn how multi-touch attribution helps marketers find out if and how online ads drive offline sales.
-
Read ArticleHow to Reach the Omni-Channel Consumer
Consumers shop for products and services on multiple channels. To reach the omni-channel consumer, brands need to deliver tailored messages and experiences at key moments of opportunity.
-
Read ArticleNew Report: Keeping Up With Digital Advertising Challenges
Learn more about cross-platform measurement tools and eliminating digital ad waste.
-
Read ArticleNielsen’s Andy Dubickas Live at AdWeek LatAm
Andy Dubickas, VP Global Solutions, Nielsen was interviewed at Advertising Week Latin America, answering questions about the digital marketing challenges that marketers face in 2019.
-
Read ArticleDebunking the Online Vs. Offline Retail Myth
Learn why retailers need to stop believing the online vs. offline myth as modern consumers enjoy both shopping experiences and do not want to choose between them.
-
Read ArticleRetail Q&A: Nikesh Patel on Innovation, Analytics and Online Shopping
Read this Q&A with Nikesh Patel, SVP of Product Management at Nielsen, for his views on the power of analytics for retailers and the future of the industry.
-
Read ArticleHow Consumer Behavior is Changing In a Multi-Device World
New devices have altered the way consumers interact with and consume media. Find out how your marketing strategy needs to evolve based on changing consumer behavior.
-
Read ArticleWhat the Spider-Verse and Marketing Have in Common
Just like all the Spider-People in the Spider-Verse, to marketers each brand interaction may seem like a separate consumer.
-
Read Article9 Trends that Will Change Retail in 2019
Retail is racing to catch up with radical digital transformation. Here are 9 retail trends that will shape the industry in the year ahead.
-
Read ArticleWhy Omni-Channel Marketing Is Less about Channels and More about Customers
A successful omni-channel marketing strategy requires the ability to reach customers across platforms and devices with connected, relevant and personalized messaging.
-
Read ArticleOmni-Channel Measurement: Following a New Roadmap
Today’s consumers are using multiple devices to get online. Omni-channel measurement quantifies the contribution of each of those disparate touchpoints to conversions.
-
Read ArticleHow Multi-Touch Attribution Helps Retailers in a Multi-Device Landscape
Read how multi-touch attribution helps retailers embrace digital transformation and deliver a consistent and engaging experience in a tricky multi-device landscape. The rise of digital has transformed
-
Read ArticleConsumers in Singapore Ready for Omni-Channel Marketing
Consumers in Singapore are now spending more on retail online than they do offline. Brands must embrace omni-channel marketing strategies to ensure future growth.
-
Read ArticleRetail Marketers, Are You Ready for Singles’ Day?
As retail becomes more global, both customers and competitors will emerge from new markets. Learn more about Singles' day and get five steps to prepare for the shopping season.
-
Read ArticleNew Stats: Both Online and In-Store Sales Growing in UK
New research reveals that the current retail ecosystem is allowing both online and offline retail sales to thrive in the UK.
-
Loading More...
