Auto sales in the U.S. are declining. Learn how automakers can use measurement tools to improve marketing and profitability.

Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.

Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.

Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.

Learn how multi-touch attribution helps marketers find out if and how online ads drive offline sales.

Consumers shop for products and services on multiple channels. To reach the omni-channel consumer, brands need to deliver tailored messages and experiences at key moments of opportunity.

Learn more about cross-platform measurement tools and eliminating digital ad waste.

Andy Dubickas, VP Global Solutions, Nielsen was interviewed at Advertising Week Latin America, answering questions about the digital marketing challenges that marketers face in 2019.

Learn why retailers need to stop believing the online vs. offline myth as modern consumers enjoy both shopping experiences and do not want to choose between them.

Read this Q&A with Nikesh Patel, SVP of Product Management at Nielsen, for his views on the power of analytics for retailers and the future of the industry.

New devices have altered the way consumers interact with and consume media. Find out how your marketing strategy needs to evolve based on changing consumer behavior.

Just like all the Spider-People in the Spider-Verse, to marketers each brand interaction may seem like a separate consumer.

Retail is racing to catch up with radical digital transformation. Here are 9 retail trends that will shape the industry in the year ahead.

A successful omni-channel marketing strategy requires the ability to reach customers across platforms and devices with connected, relevant and personalized messaging.

Today’s consumers are using multiple devices to get online. Omni-channel measurement quantifies the contribution of each of those disparate touchpoints to conversions.

Read how multi-touch attribution helps retailers embrace digital transformation and deliver a consistent and engaging experience in a tricky multi-device landscape. The rise of digital has transformed

Consumers in Singapore are now spending more on retail online than they do offline. Brands must embrace omni-channel marketing strategies to ensure future growth.

As retail becomes more global, both customers and competitors will emerge from new markets. Learn more about Singles' day and get five steps to prepare for the shopping season.

New research reveals that the current retail ecosystem is allowing both online and offline retail sales to thrive in the UK.