Omni-Channel Marketing

Omni Channel Marketing Articles and News

  • Clear the Way: How Automakers Can Use Measurement to Zoom Ahead

    Clear the Way: How Automakers Can Use Measurement to Zoom Ahead

    Auto sales in the U.S. are declining. Learn how automakers can use measurement tools to improve marketing and profitability.

    Read Article
  • Make Your TV Ad Dollars Work Harder

    Make Your TV Ad Dollars Work Harder

    Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.

    Read Article
  • 14 Ways to Win the Always-On Consumer

    14 Ways to Win the Always-On Consumer

    Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.

    Read Article
  • The ABC’s of Better Marketing Measurement

    The ABC’s of Better Marketing Measurement

    Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.

    Read Article
  • How Retailers Can Master the Online-Offline Connection

    How Retailers Can Master the Online-Offline Connection

    Learn how multi-touch attribution helps marketers find out if and how online ads drive offline sales.

    Read Article
  • How to Reach the Omni-Channel Consumer

    How to Reach the Omni-Channel Consumer

    Consumers shop for products and services on multiple channels. To reach the omni-channel consumer, brands need to deliver tailored messages and experiences at key moments of opportunity.

    Read Article
  • New Report: Keeping Up With Digital Advertising Challenges

    New Report: Keeping Up With Digital Advertising Challenges

    Learn more about cross-platform measurement tools and eliminating digital ad waste.

    Read Article
  • Nielsen’s Andy Dubickas Live at AdWeek LatAm

    Nielsen’s Andy Dubickas Live at AdWeek LatAm

    Andy Dubickas, VP Global Solutions, Nielsen was interviewed at Advertising Week Latin America, answering questions about the digital marketing challenges that marketers face in 2019.

    Read Article
  • Debunking the Online Vs. Offline Retail Myth

    Debunking the Online Vs. Offline Retail Myth

    Learn why retailers need to stop believing the online vs. offline myth as modern consumers enjoy both shopping experiences and do not want to choose between them.

    Read Article
  • Retail Q&A: Nikesh Patel on Innovation, Analytics and Online Shopping

    Retail Q&A: Nikesh Patel on Innovation, Analytics and Online Shopping

    Read this Q&A with Nikesh Patel, SVP of Product Management at Nielsen, for his views on the power of analytics for retailers and the future of the industry.

    Read Article
  • How Consumer Behavior is Changing In a Multi-Device World

    How Consumer Behavior is Changing In a Multi-Device World

    New devices have altered the way consumers interact with and consume media. Find out how your marketing strategy needs to evolve based on changing consumer behavior.

    Read Article
  • What the Spider-Verse and Marketing Have in Common

    What the Spider-Verse and Marketing Have in Common

    Just like all the Spider-People in the Spider-Verse, to marketers each brand interaction may seem like a separate consumer.

    Read Article
  • 9 Trends that Will Change Retail in 2019

    9 Trends that Will Change Retail in 2019

    Retail is racing to catch up with radical digital transformation. Here are 9 retail trends that will shape the industry in the year ahead.

    Read Article
  • Why Omni-Channel Marketing Is Less about Channels and More about Customers

    Why Omni-Channel Marketing Is Less about Channels and More about Customers

    A successful omni-channel marketing strategy requires the ability to reach customers across platforms and devices with connected, relevant and personalized messaging.

    Read Article
  • Omni-Channel Measurement: Following a New Roadmap

    Omni-Channel Measurement: Following a New Roadmap

    Today’s consumers are using multiple devices to get online. Omni-channel measurement quantifies the contribution of each of those disparate touchpoints to conversions.

    Read Article
  • How Multi-Touch Attribution Helps Retailers in a Multi-Device Landscape

    How Multi-Touch Attribution Helps Retailers in a Multi-Device Landscape

    Read how multi-touch attribution helps retailers embrace digital transformation and deliver a consistent and engaging experience in a tricky multi-device landscape. The rise of digital has transformed

    Read Article
  • Consumers in Singapore Ready for Omni-Channel Marketing

    Consumers in Singapore Ready for Omni-Channel Marketing

    Consumers in Singapore are now spending more on retail online than they do offline. Brands must embrace omni-channel marketing strategies to ensure future growth.

    Read Article
  • Retail Marketers, Are You Ready for Singles’ Day?

    Retail Marketers, Are You Ready for Singles’ Day?

    As retail becomes more global, both customers and competitors will emerge from new markets. Learn more about Singles' day and get five steps to prepare for the shopping season.

    Read Article
  • New Stats: Both Online and In-Store Sales Growing in UK

    New Stats: Both Online and In-Store Sales Growing in UK

    New research reveals that the current retail ecosystem is allowing both online and offline retail sales to thrive in the UK.

    Read Article
  • 7 Steps to True Cross-Channel Measurement

    7 Steps to True Cross-Channel Measurement

    To manage today’s complex consumer journeys, more marketers have begun to embrace holistic, cross-channel approaches to measurement.

    Read Article
  • loading
    Loading More...