Operations

Marketing Resource Center For Operating Professionals

  • 2 Ways to Measure Sales Lift

    2 Ways to Measure Sales Lift

    Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.

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  • Moving Faster With Marketing Mix Modeling

    Moving Faster With Marketing Mix Modeling

    Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.

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  • 8 Dos and Don’ts of Choosing a Marketing Measurement Provider

    8 Dos and Don’ts of Choosing a Marketing Measurement Provider

    Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.

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  • 6 Steps to Developing a Single-Source-of-Truth Dashboard

    6 Steps to Developing a Single-Source-of-Truth Dashboard

    Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".

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  • What Apple’s Intelligent Tracking Prevention Means to Marketers

    What Apple’s Intelligent Tracking Prevention Means to Marketers

    Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.

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  • What Do Marketers Expect From a Marketing KPI Dashboard?

    What Do Marketers Expect From a Marketing KPI Dashboard?

    With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.

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  • The ABC’s of Better Marketing Measurement

    The ABC’s of Better Marketing Measurement

    Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.

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  • 4 Ways Standardization Improves Measurement

    4 Ways Standardization Improves Measurement

    Standardization can improve marketing measurement. Here are 4 elements of your marketing approach to standardize when onboarding an advanced attribution solution.

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  • 8 Best Practices for Implementing Multi-Touch Attribution

    8 Best Practices for Implementing Multi-Touch Attribution

    Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.

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  • Why You Need a Data Taxonomy

    Why You Need a Data Taxonomy

    Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.

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  • How Cookies, Pixels and IDs Help You Get the Data You Need

    How Cookies, Pixels and IDs Help You Get the Data You Need

    Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.

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  • Optimizing Your Media Plans with Multi-Touch Attribution

    Optimizing Your Media Plans with Multi-Touch Attribution

    Learn how you can use multi-touch attribution to optimize your media plans more effectively throughout the media planning process.

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  • Leading a Successful Multi-Touch Attribution Implementation

    Leading a Successful Multi-Touch Attribution Implementation

    Learn how to set up your multi-touch attribution program for success.

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  • Justifying your Media Spend with Multi-touch Attribution

    Justifying your Media Spend with Multi-touch Attribution

    With multi-touch attribution, you no longer have to worry about the accuracy of your data underestimating the impact of your channel during budgeting season.

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  • 7 Steps to Making Email a Key Component of your Media Mix

    7 Steps to Making Email a Key Component of your Media Mix

    Learn best practices for implementing email effectively and using multi-touch attribution results to optimize your campaigns.

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  • Optimizing Affiliate Marketing Using Attribution

    Optimizing Affiliate Marketing Using Attribution

    How to optimize your affiliate marketing strategy based on multi-touch attribution results.

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  • 6 Reasons Site-side Analytics Tools Fall Short for Attribution

    6 Reasons Site-side Analytics Tools Fall Short for Attribution

    Find out why relying on a site-side tool for attribution could be resulting in missed optimization opportunities and wasted media spend.

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  • Nielsen Attribution for CPG3:47

    Nielsen Attribution for CPG

    With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.

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  • Nielsen Campaign Lift2:21

    Nielsen Campaign Lift

    Get Nielsen Campaign Lift, and get the actionable intelligence you need to close the loop between advertising and sales.

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  • Nielsen Marketing Attribution2:36

    Nielsen Marketing Attribution

    Discover the channels, tactics and audience behind your best-performing marketing Nielsen Attribution, and take your business to the next level.

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