Operations
Marketing Resource Center For Operating Professionals
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Read ArticleForrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach
Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.
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Read ArticleEnhancing Marketing Dashboard Effectiveness: 10 Steps
Take a look at next-generation marketing performance metrics and learn how brands can make the most of their marketing KPI dashboards.
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Read ArticleNielsen and J&J Share Data Findings at NYC Attribution Accelerator
At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.
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Read Article2 Ways to Measure Sales Lift
Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.
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Read ArticleMoving Faster With Marketing Mix Modeling
Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.
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Read Article8 Dos and Don’ts of Choosing a Marketing Measurement Provider
Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.
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Read Article6 Steps to Developing a Single-Source-of-Truth Dashboard
Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".
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Read ArticleWhat Apple’s Intelligent Tracking Prevention Means to Marketers
Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.
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Read ArticleWhat Do Marketers Expect From a Marketing KPI Dashboard?
With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.
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Read ArticleThe ABC’s of Better Marketing Measurement
Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.
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Read Article4 Ways Standardization Improves Measurement
Standardization can improve marketing measurement. Here are 4 elements of your marketing approach to standardize when onboarding an advanced attribution solution.
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Read Flipbook
8 Best Practices for Implementing Multi-Touch Attribution
Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.
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Why You Need a Data Taxonomy
Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.
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How Cookies, Pixels and IDs Help You Get the Data You Need
Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.
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Optimizing Your Media Plans with Multi-Touch Attribution
Learn how you can use multi-touch attribution to optimize your media plans more effectively throughout the media planning process.
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Leading a Successful Multi-Touch Attribution Implementation
Learn how to set up your multi-touch attribution program for success.
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Justifying your Media Spend with Multi-touch Attribution
With multi-touch attribution, you no longer have to worry about the accuracy of your data underestimating the impact of your channel during budgeting season.
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7 Steps to Making Email a Key Component of your Media Mix
Learn best practices for implementing email effectively and using multi-touch attribution results to optimize your campaigns.
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Optimizing Affiliate Marketing Using Attribution
How to optimize your affiliate marketing strategy based on multi-touch attribution results.
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6 Reasons Site-side Analytics Tools Fall Short for Attribution
Find out why relying on a site-side tool for attribution could be resulting in missed optimization opportunities and wasted media spend.
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