Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.

Take a look at next-generation marketing performance metrics and learn how brands can make the most of their marketing KPI dashboards.

At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.

Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.

Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.

Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".

Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.

With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.

Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.

Standardization can improve marketing measurement. Here are 4 elements of your marketing approach to standardize when onboarding an advanced attribution solution.