8 Best Practices for Implementing Multi-Touch Attribution

August 8, 2019

Learn the best way to get started with multi-touch attribution

Implementing a cross-channel attribution strategy can seem complex for any business, large or small. But with proper planning and collaboration, multi-touch attribution can have a tremendous impact on performance.

Multi-touch attribution shows you the impact of each addressable touchpoint on a conversion and helps you plan and optimize at a granular level.

Download the ebrief to learn:

  • Key findings from Nielsen’s experience with premier companies
  • Steps for how to execute a successful attribution strategy
  • Best practices for overcoming implementation and adoption challenges
  • Practical takeaways for you and your team


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