Digital has changed the way CPG companies reach and engage their customers—but effective digital marketing is incredibly complex. With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
Find out why relying on a site-side tool for attribution could be resulting in missed optimization opportun...
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Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.
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Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.
Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.
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Learn how you can use multi-touch attribution to optimize your media plans more effectively throughout the media planning process.
Learn how to set up your multi-touch attribution program for success.
With multi-touch attribution, you no longer have to worry about the accuracy of your data underestimating the impact of your channel during budgeting season.
Learn best practices for implementing email effectively and using multi-touch attribution results to optimize your campaigns.
How to optimize your affiliate marketing strategy based on multi-touch attribution results.