Digital has changed the way CPG companies reach and engage their customers—but effective digital marketing is incredibly complex. With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
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Nielsen and J&J Share Data Findings at NYC Attribution Accelerator
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6 Steps to Developing a Single-Source-of-Truth Dashboard
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What Apple’s Intelligent Tracking Prevention Means to Marketers
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What Do Marketers Expect From a Marketing KPI Dashboard?
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The ABC’s of Better Marketing Measurement
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4 Ways Standardization Improves Measurement
Standardization can improve marketing measurement. Here are 4 elements of your marketing approach to standardize when onboarding an advanced attribution solution.
8 Best Practices for Implementing Multi-Touch Attribution
Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.
Why You Need a Data Taxonomy
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How Cookies, Pixels and IDs Help You Get the Data You Need
Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.
Optimizing Your Media Plans with Multi-Touch Attribution
Learn how you can use multi-touch attribution to optimize your media plans more effectively throughout the media planning process.
Leading a Successful Multi-Touch Attribution Implementation
Learn how to set up your multi-touch attribution program for success.
Justifying your Media Spend with Multi-touch Attribution
With multi-touch attribution, you no longer have to worry about the accuracy of your data underestimating the impact of your channel during budgeting season.
7 Steps to Making Email a Key Component of your Media Mix
Learn best practices for implementing email effectively and using multi-touch attribution results to optimize your campaigns.
Optimizing Affiliate Marketing Using Attribution
How to optimize your affiliate marketing strategy based on multi-touch attribution results.