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At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.
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Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.
Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.
Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".
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With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.
Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.
Standardization can improve marketing measurement. Here are 4 elements of your marketing approach to standardize when onboarding an advanced attribution solution.
Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.
Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.
Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.
Learn how you can use multi-touch attribution to optimize your media plans more effectively throughout the media planning process.
Learn how to set up your multi-touch attribution program for success.
With multi-touch attribution, you no longer have to worry about the accuracy of your data underestimating the impact of your channel during budgeting season.
Learn best practices for implementing email effectively and using multi-touch attribution results to optimize your campaigns.
How to optimize your affiliate marketing strategy based on multi-touch attribution results.