Marketing Effectiveness Solutions Briefs
Understanding Campaign Performance with Sales & Transaction Data
Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.
Optimizing Your Media Plans with Multi-Touch Attribution
Learn how you can use multi-touch attribution to optimize your media plans more effectively throughout the media planning process.
Leading a Successful Multi-Touch Attribution Implementation
Learn how to set up your multi-touch attribution program for success.
Justifying your Media Spend with Multi-touch Attribution
With multi-touch attribution, you no longer have to worry about the accuracy of your data underestimating the impact of your channel during budgeting season.
7 Steps to Making Email a Key Component of your Media Mix
Learn best practices for implementing email effectively and using multi-touch attribution results to optimize your campaigns.
Optimizing Affiliate Marketing Using Attribution
How to optimize your affiliate marketing strategy based on multi-touch attribution results.
6 Reasons Site-side Analytics Tools Fall Short for Attribution
Find out why relying on a site-side tool for attribution could be resulting in missed optimization opportunities and wasted media spend.
Why Marketers Need Granular Measurement
Using your budget effectively is critical not only to driving results, but also to proving your value within your organization. Nielsen's multi-touch attribution solution can help.