Solution Briefs

Marketing Effectiveness Solutions Briefs

  • Understanding Campaign Performance with Sales & Transaction Data

    Understanding Campaign Performance with Sales & Transaction Data

    Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.

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  • Optimizing Your Media Plans with Multi-Touch Attribution

    Optimizing Your Media Plans with Multi-Touch Attribution

    Learn how you can use multi-touch attribution to optimize your media plans more effectively throughout the media planning process.

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  • Leading a Successful Multi-Touch Attribution Implementation

    Leading a Successful Multi-Touch Attribution Implementation

    Learn how to set up your multi-touch attribution program for success.

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  • Justifying your Media Spend with Multi-touch Attribution

    Justifying your Media Spend with Multi-touch Attribution

    With multi-touch attribution, you no longer have to worry about the accuracy of your data underestimating the impact of your channel during budgeting season.

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  • 7 Steps to Making Email a Key Component of your Media Mix

    7 Steps to Making Email a Key Component of your Media Mix

    Learn best practices for implementing email effectively and using multi-touch attribution results to optimize your campaigns.

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  • Optimizing Affiliate Marketing Using Attribution

    Optimizing Affiliate Marketing Using Attribution

    How to optimize your affiliate marketing strategy based on multi-touch attribution results.

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  • 6 Reasons Site-side Analytics Tools Fall Short for Attribution

    6 Reasons Site-side Analytics Tools Fall Short for Attribution

    Find out why relying on a site-side tool for attribution could be resulting in missed optimization opportunities and wasted media spend.

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  • Why Marketers Need Granular Measurement

    Why Marketers Need Granular Measurement

    Using your budget effectively is critical not only to driving results, but also to proving your value within your organization. Nielsen's multi-touch attribution solution can help.

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