Why Marketers Need Granular Measurement

August 8, 2019

Understanding why certain consumer interactions result in conversions and others don’t is the secret sauce to media optimization. Marketers need a model that takes both converter and non-converter consumer journeys into account and understands what aspects of the media are driving the conversion. If marketers do not know whether it was the publisher network or the creative message that drove the conversion, they might spend money in the wrong places.

Download our Solution Brief to learn how Nielsen is able to produce granular performance metrics that calculate the impact of each dimension of each touchpoint, so you can determine the credit earned by every channel, campaign and tactic in your marketing portfolio.

Previous Flipbook
6 Reasons Site-side Analytics Tools Fall Short for Attribution
6 Reasons Site-side Analytics Tools Fall Short for Attribution

Find out why relying on a site-side tool for attribution could be resulting in missed optimization opportun...

No More Flipbooks


Request A Demo!

First Name
Last Name
Job Title
Thank you! We'll Get In Touch Shortly!
Error - something went wrong!