The Future of Attribution

How Marketers Should Prepare for a Cookie-less World

  • How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

    Read Article
  • 5 Predictions for Marketing Measurement in 2020

    5 Predictions for Marketing Measurement in 2020

    Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.

    Read Article
  • A Way Forward - Why the Future of Attribution Looks Bright31:01

    A Way Forward - Why the Future of Attribution Looks Bright

    In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.

    Watch Video
  • 4 Ways Marketing Measurement Must Evolve

    4 Ways Marketing Measurement Must Evolve

    Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.

    Read Article
  • It’s Time For the Attribution Industry To Grow Up

    It’s Time For the Attribution Industry To Grow Up

    It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.

    Read Article
  • 6 Nielsen Experts on the Future of Attribution

    6 Nielsen Experts on the Future of Attribution

    We asked six Nielsen experts to discuss how to prepare for an increasingly complex customer journey. Learn more about the future of attribution for 2019 and beyond.

    Read Article
  • Why Marketers Should Prepare for a Cookie-Less World

    Why Marketers Should Prepare for a Cookie-Less World

    Cookies have been a staple of digital advertising since the early days but their time is almost up. Find out why you should prepare for a cookie-less world.

    Read Flipbook
  • When It Crumbles: Why Marketers Must Prepare Their Post-Cookie Strategy

    When It Crumbles: Why Marketers Must Prepare Their Post-Cookie Strategy

    The role of cookies in the ad ecosystem is eroding. Read more about the future of tracking and measurement as marketers prepare to use cookie-less approaches. It’s time for advertisers to start thinki

    Read Article
  • Sunglasses Please: Why the Future of Multi-Touch Attribution Looks Bright

    Sunglasses Please: Why the Future of Multi-Touch Attribution Looks Bright

    To drive campaign performance, marketers are clamoring for advanced measurement capabilities. Read four reasons why the future of multi-touch attribution looks bright.

    Read Article
  • loading
    Loading More...