The Future of Attribution
How Marketers Should Prepare for a Cookie-less World
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Read ArticleHow to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
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Read Article5 Predictions for Marketing Measurement in 2020
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
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31:01Watch VideoA Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
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Read Article4 Ways Marketing Measurement Must Evolve
Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.
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Read ArticleIt’s Time For the Attribution Industry To Grow Up
It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.
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Read Article6 Nielsen Experts on the Future of Attribution
We asked six Nielsen experts to discuss how to prepare for an increasingly complex customer journey. Learn more about the future of attribution for 2019 and beyond.
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Read Flipbook
Why Marketers Should Prepare for a Cookie-Less World
Cookies have been a staple of digital advertising since the early days but their time is almost up. Find out why you should prepare for a cookie-less world.
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Read ArticleWhen It Crumbles: Why Marketers Must Prepare Their Post-Cookie Strategy
The role of cookies in the ad ecosystem is eroding. Read more about the future of tracking and measurement as marketers prepare to use cookie-less approaches. It’s time for advertisers to start thinki
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Read ArticleSunglasses Please: Why the Future of Multi-Touch Attribution Looks Bright
To drive campaign performance, marketers are clamoring for advanced measurement capabilities. Read four reasons why the future of multi-touch attribution looks bright.
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