Videos

Marketing Effectiveness Videos

  • Attribution Accelerator 2019: Bridging the Data Outages29:16

    Attribution Accelerator 2019: Bridging the Data Outages

    Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.

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  • Attribution Accelerator 2019: Put Your Money Where Your Consumer Is19:04

    Attribution Accelerator 2019: Put Your Money Where Your Consumer Is

    Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D

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  • Nielsen Attribution for CPG3:47

    Nielsen Attribution for CPG

    With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.

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  • Nielsen Campaign Lift2:21

    Nielsen Campaign Lift

    Get Nielsen Campaign Lift, and get the actionable intelligence you need to close the loop between advertising and sales.

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  • Which Online Audience-Targeting Data Drives the Greatest Impact?27:43

    Which Online Audience-Targeting Data Drives the Greatest Impact?

    This on-demand video helps answer whether the type of data used to target audiences online matters in driving impact and what type of data should be leveraged to maximize ROI.

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  • Attribution Accelerator 2018 Panel Session: Attribution Focused on Performance24:22

    Attribution Accelerator 2018 Panel Session: Attribution Focused on Performance

    Hear from marketing experts from Reynolds, Safelite, Chobani, Nielsen and more, as they share their stories of how attribution changes activation tactics and improves business performance.

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  • Closing the Loop Between Measurement and Activation at Chobani13:20

    Closing the Loop Between Measurement and Activation at Chobani

    ​This on-demand video reveals how Chobani has driven improvements in their media allocation through the use of Nielsen’s attribution measurement and the Marketing Cloud DMP.

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  • Nielsen Marketing Mix Modeling3:05

    Nielsen Marketing Mix Modeling

    Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.

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  • Nielsen Marketing Attribution2:36

    Nielsen Marketing Attribution

    Discover the channels, tactics and audience behind your best-performing marketing Nielsen Attribution, and take your business to the next level.

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  • Nielsen's Marketing Mix Modeling in 60 Seconds1:07

    Nielsen's Marketing Mix Modeling in 60 Seconds

    Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.

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  • How Will The Nielsen Auto Cloud Benefit the Consumer?2:33

    How Will The Nielsen Auto Cloud Benefit the Consumer?

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  • What is Going on Across the Automotive Landscape Today?2:01

    What is Going on Across the Automotive Landscape Today?

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  • How Nielsen and IPG are Working Together to Improve Automotive Marketing2:47

    How Nielsen and IPG are Working Together to Improve Automotive Marketing

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  • Benchmark Media Optimizer2:17

    Benchmark Media Optimizer

    Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.

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