Videos
Marketing Effectiveness Videos
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31:01Watch VideoA Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
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38:07Watch VideoConnecting in a Fragmented World
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
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29:16Watch VideoAttribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
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19:04Watch VideoAttribution Accelerator 2019: Put Your Money Where Your Consumer Is
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
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3:47Watch VideoNielsen Attribution for CPG
With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
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2:21Watch VideoNielsen Campaign Lift
Get Nielsen Campaign Lift, and get the actionable intelligence you need to close the loop between advertising and sales.
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27:43Watch VideoWhich Online Audience-Targeting Data Drives the Greatest Impact?
This on-demand video helps answer whether the type of data used to target audiences online matters in driving impact and what type of data should be leveraged to maximize ROI.
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24:22Watch VideoAttribution Accelerator 2018 Panel Session: Attribution Focused on Performance
Hear from marketing experts from Reynolds, Safelite, Chobani, Nielsen and more, as they share their stories of how attribution changes activation tactics and improves business performance.
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13:20Watch VideoClosing the Loop Between Measurement and Activation at Chobani
This on-demand video reveals how Chobani has driven improvements in their media allocation through the use of Nielsen’s attribution measurement and the Marketing Cloud DMP.
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3:05Watch VideoNielsen Marketing Mix Modeling
Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.
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2:36Watch VideoNielsen Marketing Attribution
Discover the channels, tactics and audience behind your best-performing marketing Nielsen Attribution, and take your business to the next level.
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1:07Watch VideoNielsen's Marketing Mix Modeling in 60 Seconds
Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.
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2:33Watch VideoHow Will The Nielsen Auto Cloud Benefit the Consumer?
Learn how auto marketers can offer more relevant advertising and better customer experiences with Nielsen Auto Cloud.
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2:01Watch VideoWhat is Going on Across the Automotive Landscape Today?
Learn how auto marketers can navigate through a fragmented media landscape.
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2:47Watch VideoHow Nielsen and IPG are Working Together to Improve Automotive Marketing
Learn how Nielsen and IPG are working together to improve automotive marketing.
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2:17Watch VideoBenchmark Media Optimizer
Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.
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